Deploy Solutions Launches C-Store Advantage

Convenience stores develop greater customer loyalty by increasing quality of hires

NEWTON, MASS. / October 11, 2005 - Deploy Solutions, the premier provider of talent management solutions for market-leading corporations, announced today the C-Store AdvantageTM, a recruiting and talent management solution configured specifically for the convenience store industry. The new offering responds to unprecedented hiring challenges faced by "C-Store" managers and leverages Deploy´s leadership in the space, as it serves more convenience stores than any other talent management provider.

The heart of the Deploy C-Store Advantage foundation is having all applicants use a kiosk and/or web solution when applying for an available position. This first step helps achieve consistency and compliance in the application process. Then, using assessments for traits such as dependability and service focus, the system can automatically provide C-store managers with the candidates most likely to perform at a high level of customer satisfaction.

Now more than ever, C-store managers face greater hiring challenges once the best candidates are identified. Increasing competition for quality workers with the rest of the service sector and the constant threat of turnover necessitates that C-stores quickly hire the most qualified workers and hire them ahead of the competition.

To bring this point home, a recent customer study conducted by CoyneBeahmShouse and Decision Analyst, Inc. for the National Convenience Store Advisory Group shows that the level of customer service and friendly nature of the staff play a decisive role in regular customers' selection of a store of choice.

"Utilizing a web-based approach provides us a larger candidate pool and 24-hour access to apply," says Nedenia West, Director of Retail Human Resources for Amerada Hess Corporation, a Deploy client. "You also attract a savvier candidate and individuals not averse to using a computer, which is what they will have to use in our stores."

Other Deploy clients have increased customer service compliments by 500%, reduced company policy violations by 40% and decreased turnover by 35%. They also enjoy a consistent, accelerated process for store managers allowing them to focus on day-to-day operations instead of recruiting and hiring.

"The efficiencies created by the Deploy C-Store Advantage can reduce hiring time and costs by 50 percent while increasing the quality of hires and driving employee retention," notes Sham Sao, Global VP Marketing & Business Development for Deploy. "This provides a real win for the C-store industry where high employee turnover and difficulty in finding high quality talent are often big challenges."

For more information on Deploy C-Store Advantage, visit

About Deploy Solutions
Deploy Solutions, Inc. provides companies with a competitive advantage in the marketplace by optimizing performance in recruiting, hiring, and retaining top employees. The Deploy Enterprise Talent SuiteTM is a proven solution that improves the quality and performance of the workforce, reduces the cost of talent acquisition, and supports regulatory compliance. The company draws upon flexible technology, deep domain experience, and a comprehensive approach to HR metrics and analytics to drive measurable results for customers that include Sheetz, Six Flags, Wakefern (ShopRite Stores), Century Theaters, Hess, FedEx, Tire Kingdom, Advocate Healthcare, Bank of America, Prudential, Bristol-Myers Squibb and many more. For additional information, call 877-GO-DEPLOY (877-463-3756) or visit

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