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Bringing Spanish Speakers on Board with Benefits

Bringing Spanish Speakers on Board with Benefits
August 9, 2011 at 12:30 - 1:30 PM ET
Even when benefits material is well translated and presented, Spanish speakers are still reluctant to participate in insurance and retirement plans. This tendency frustrates all parties who have invested in communication in Spanish—HR managers, brokers, carriers, etc. Business opportunities are lost, and the Spanish speakers themselves miss out on valuable ways to build security and stability for themselves and their families.

Most English speaking HR professionals are confused as to why this happens and are at a loss as to how to improve the situation. While this is sometimes the issue is the cost of the benefit (especially in regards to health insurance, if their employer is not covering the majority of the premium), there are many powerful factors at work that predispose the Spanish-speaking community against insurance and retirement plans.

This discussion will address misconceptions that Spanish speakers commonly hold about insurance, finance, and wellness and will present practical and cost-effective strategies for conducting effective enrollment meetings—which do NOT involve anyone learning Spanish! The goals will be to maximize participation among Spanish speakers and ensure that they use the plans correctly.
Who Should Participate
HR and benefits managers, brokers, insurance professionals
Extra Learning Material

All Registered members are also eligible for:

  1. A copy of the slides presented in this presentation. These are available before and after the presentation.
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Recommended Resources
Articles published: July, 2008 Health Insurance Underwriter Magazine: Addressing Spanish Speakers’ Resistance to Health Insurance. Summer, 2007 Employee Benefit News: Series of articles addressing Spanish speakers’ resistance to health insurance, 401K plans, and direct deposit programs. September, 2005, the Denver Business Journal: “Explaining Retirement Benefits can Run Into Cultural Barriers” Spring 2005, Colorado Green, “Culture Counts” (published in English and Spanish) Winter, 2004, Colorado Green: “Safety for Spanish Speakers”
Labor Relations
Voluntary Benefits
Medical Benefits
Employee Wellness
Benefits - Cost Containment, Audits and Legal Risks
What You Will Learn
1. Plan and execute effective enrollment meetings 2. Increase participation in benefits and appreciation of benefit options among Spanish speaking employees 3. Reduce costs associated with misuse or misunderstanding of benefit plans
Sponsored by
Futuro Solido USA
Futuro Solido USA
Presented by
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Melissa Burkhart
Futuro Solido USA

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