Toronto, Canada and London, England, May 2012 – Companies disappointed with the success of their traditional incentive, reward and recognition programs can now take advantage of the first ever solution that takes program design best practices and marries them with user-adoption best practices. Companies now have an incentive and reward solution their participants will actually find compelling to use.
Most incentive and recognition companies have been forced by the rapid growth of cloud-based and SaaS solutions to adopt their internally designed systems to fit this new technology world. Unfortunately, this has resulted in badly designed user interfaces, clumsy program development processes, difficult reporting outputs and ultimately, low user adoption. This results in incentive and reward programs that over promise and under deliver.
“We were tired of seeing the client get poor results simply because the technology the incentive company provided didn’t fit with user expectations and the way they naturally interacted with the incentive software system,” said Ron Benegbi, global CEO, Accolade International. “Our objectives at Accolade are different. We knew the best way to design a program and we knew how to deliver desirable awards, but what the industry and our clients really needed was a solution that program managers and participants wanted to use every day. Our objective, and in reality our clients’ objective, is to have a system that becomes part of the performance process, whether employee focused or channel focused.”
Harvard Marketing Professor Theodore Levitt famously said that, “Customers don’t want to buy a ¼” drill – they want a ¼” hole.” Companies don’t want to buy an “incentive program” they want to buy behavior change and increased performance. Accolade International took Levitt’s quote to heart and designed a system that takes into account the best thinking surrounding program design and wrapped it in a solution that people can intuitively access and use every day. Accolade International started with what the customer really wants – results – instead of a system that simply delivers awards.
Already Accolade has had productive demonstrations of its solution with major Fortune 1000 clients and top-level incentive companies who are seeing the value of a user-designed system. Poised for ambitious growth globally the company has established offices in London, Miami, New York, and Toronto. Their founding team includes Nigel Egerton-King, Debbie Donaldson, Stephen Humphreys and Mario Cruz – all past C-Level Executives with Grass Roots as well as current CEO, Ron Benegbi. Additionally, Accolade has enlisted the help of software usability experts and incentive design experts.
Although the solution includes the newest thinking in game mechanics, social sharing and interface design along with the traditional program design elements, users will find it natural and intuitive. In other words, the system acts the way participant and managers expect it to act. The learning curve is almost zero.
“We were very impressed by the thinking behind the Accolade approach to recognition and incentive programs, and the simplicity and ease of use of the technology” said Egerton-King, CEO, Accolade International UK. “We have a very knowledgeable and experienced team in place and strongly believe we can lead the future needs of this industry.”
About Accolade International
Accolade International occupies a unique space in the motivation marketplace bridging the gap between sound program design strategies and the solutions participants and program managers will use on a daily basis.
Accolade’s technology helps companies…
· Increase the number of participants actively engaging with their performance programs
· Increase long-term behavior changes driven by incentive and recognition programs
· Increase program results