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The buzz about social media and mobile applications and the potential (both good and bad) that they represent to HR/PR professionals is undeniable. Mobile technologies permit a direct connection and data exchange between the strategic and tactical players within an organization while social media can offer new and exciting opportunities in the HR/PR space. These capabilities open the door to changes in processes and strategies which in turn enable productivity increases and efficiency gains. This session will explore how HR/PR professionals can effectively use mobile applications and...
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