Employment Branding applies the same consumer branding principles of attracting and retaining customers to attracting and retaining top employees. It’s a practice built on research that uncovers the strengths, weaknesses and hidden elements of an organization’s culture. It’s a part of effectively assessing current candidates and top performers, and using unique messaging to attract the right talent. Knowing what attributes define your top performers, performing a competitive marketing analysis, and understanding what makes your workforce tick and what engages it is crucial to minimizing recruitment expenses and maximizing retention efforts and, ultimately, empowering your organization.
This webcast has been approved for 1.0 General credits through HRCI
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