According to the Conference Board, 25% of employees are "just showing up to collect a paycheck"; 40% feel "disconnected" from their employers, and --most alarmingly -- 66% "do not identify with or feel motivated to drive their employers' business goals or objectives."
Employer brand development is an increasingly vital strategic imperative for large employers and employers of highly-specialized and scarce talent, an essential counterpart to any best place to work initiative, and a unique opportunity for HR to add strategic value to the business.
In this presentation, TMP Worldwide Advertising and Communications' leading authority on employer brand development will:
- provide an overview of the employer brand and its relationship to the consumer brand
- outline trends and drivers in the employment marketplace
- discuss the process and methodologies behind employer brand development
- share valuable lessons learned, gained through the development and execution of employer brands
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