Odds are that before you see the latest movie, you read the review first. Similarly, having advance visibility into an employer’s brand gives job candidates a preview of what life within the company will be like. But wait – there’s more! A clearly articulated employment brand can help you attract the right kind of candidates and even encourages ill-suited candidates to opt-out before they enter your hiring process. This webcast explores how to design and communicate your employment brand – from recruitment advertising through the onboarding process – using the science and metrics as other marketing campaigns do– to recruit and retain the right employees.
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