In the spring of 2004, Bell Canada Enterprises began an effort to build employee engagement at the front line level - the employees who talk to the customers every day and need to reflect the spirit of Bell.
Although this initiative was not formally communicated, this grass roots movement, seeded by the original Pride Builders, took on a life of its own. Based on employees´ enthusiasm and commitment to making Bell a great place to work, channels were found to spread the words. The initial expectation was that formal metrics-based results would not be seen for a couple of years, however, the positive impacts are very apparent. More people want to join the Community of Practice. More executives want their teams to be part of this. The virus is spreading.....
During this interview, Elly will share the steps undertaken at Bell Canada Enterprises to develop and support this strategic Community of Practice. Recognizing that the front line employees need support and alignment of processes from their leadership team, she will also share what is being done at the middle and senior levels of management to build their commitment