Pushing the (Dis-)Comfort Zone-- New Strategies Using Emerging Technologies

New Strategies Using Emerging Technologies – Pushing the (Dis-) Comfort Zone
Steven Ehrlich, VP, Interactive & Strategy, TMP Worldwide Advertising & Communications

Einstein defined "Insanity" as "doing the same thing over and over again and expecting different results." Today, many recruiting professionals are stuck in a rut, using the same sourcing tools and strategies over and over again, year after year. Why do they do this? Well, in a large part, because these tools and strategies are in their "comfort zone." It’s common for recruiting managers to know and understand those strategies, to have the infrastructure to support their use, and to have budgeted for their costs.

However, the recruitment advertising marketplace has shifted dramatically in the past 5 years, and it continues to do so at an ever-increasing pace. The answer, “We do this because we have always done it,” is no longer a valid reason to engage in a sourcing strategy or recruitment effort.

The impending Baby-Boomer retirements and the emergence of Generations X and Y have changed the landscape. New tools and technologies have been developed to help recruiting professionals drive efficiencies in sourcing and recruiting. The adoption rates for these tools are growing, just not as quickly as one might think. Many recruiting managers are interested in trying new ideas and tools, they just do not know how, and more importantly, they cannot risk failed ROI on the project. Often, there is little time left for them to delve deeply into the evolving recruiting landscape. That’s why they call us.

In this presentation, TMP’s leading authority on interactive recruitment strategy will share the innovative solutions practiced in the industry today.

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