Human Resources: Purpose: What Every Organization Needs for Enduring Success

According to Nikos Mourkogiannis, “Before strategy, and more important than leadership is one attribute every company needs to start with to achieve enduring success. Purpose.” Come hear why Purpose is so critical and what you can do to find yours.

In trying to distinguish successful enterprises from legendary ones, Nikos Mourkogiannis found that companies that stand for something are the ones that have lasting competitive advantage. Come hear about the four kinds of purpose, companies that exemplify each kind, and how you can discover Purpose in your own leadership style and in your organization’s approach to business.

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