In today’s turbulent marketplace, traditional planning processes which rely upon stability in markets, buyers behaviors, or economic predictability too often fail. In this fast-moving session, we will examine how to create the ideal future for a new or existing business, why strategic planning is vital to an organization, why many plans fail, and components and key measurements of a successful plan.
Strategic planning is a process that enables organizational leaders to create a powerful vision of the future and work to make that vision a reality. It is successful because it addresses several challenges that cause strategic plans to fail, and builds upon factors that contribute to strategic success. It is designed to involve numbers of people in the organization in order to build psychological ownership of the plan. A well designed and measureable vision can serve as magnet pulling the company toward its ideal future. There could not be a more appropriate topic to discuss during these challenging times.
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