What do goat’s milk, spiders, and fishing lines have in common? Music records and airlines? Ant behavior and telecommunications routing? Most of us would assume nothing. But out of each of these seemingly random combinations have come radical innovations that have created whole new fields, and in ways large and small, changed the world.
That’s the idea behind the latest book by business innovation expert Frans Johansson, called The Medici Effect: What Elephants & Epidemics Can Teach Us about Innovation (Harvard Business School Press, Paperback Edition). In it, he takes us on a fascinating journey to the “Intersection,” a place where ideas from different fields and cultures meet and collide, ultimately igniting an explosion of extraordinary discoveries.
Through eye-opening stories of individuals who found intersections across domains as diverse as business, science, art, and politics, Johansson outlines specific strategies would-be innovators can employ that will lead them to the Intersection and help them leverage the ideas they find there.
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