Marketing today focuses more on educating an audience than providing them with a sales presentation. Webcasts have become a daily part of this knowledge dissemination and most marketing teams have explored the delivery of a webcast as an option to increase their market footprint, promote their brand and possibly generate sales leads.
This webcast will look at the two variations of HR.com sponsored webcast opportunities and how the editorial calendar webcasts differ from the custom sponsored webcast productions in purpose, development, and execution. An emphasis will be spent on discussing the impact of these opportunities from a branding exercise as well as a lead generation exercise.
Registrants will hopefully have a clearer understanding of how their marketing efforts will impact the audience and thus maximize their marketing potential to the fullest in a cost efficient manor.