‘Metrics’ remains an extremely hot topic for HR professionals and encompasses an overwhelmingly broad range of data, reporting possibilities and business impacts. Some of the most often overlooked and/or underutilized metrics relate to external advertising and sourcing strategies – not only what media brings the greatest ROI, but also what individual tactic or creative message within that media resonated with the audience and produced referrals, applications and hires.
This data is available in different forms and levels of detail, from candidate self-select to full behind-the –scenes tracking via technology. Measuring the results of advertising and branding dollars is essential for businesses of all types and sizes, and understanding the options available is the first step to ensuring recruitment budgets are well spent.
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