Organizations have long recognized the value of customers and the pivotal role that they play in a company's success, devising countless clever strategies aimed at "recruiting" them. Most, regrettably, have neglected to place the same emphasis on recruiting employees who can effectively run their organization and satisfy those very same customers.
So, how can employers get there? What do organizations have to do to meet the increasingly demanding expectations of today's consumer-candidates? Just know the rules - and abide by them.
Your career site says a lot about your organization and acts as an electronic "welcome" or "turn-off" to potential employees just by how it is set up, the places it is linked to and the direct and indirect messages it sends people when they visit. Don't underestimate the power you have to make a lasting impression on potential candidates in those few seconds they are on your site.
In this web cast, Anne Nimke, Co-founder and Chief Marketing and Business Development Officer of Pinstripe, a leading RPO (Recruitment Process Outsourcing) firm will provide employers with a way to apply these rules to their relationships with job candidates and applicants. Kelly Mooney's 10 Demandments: Rules to Live by in the Age of the Demanding Consumer provides a framework for building and sustaining relationships with customers.
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