WILSON LEARNING RESEARCH SHOWS IMPACT OF NEGOTIATION SKILLS ON SALES PERFORMANCE

Wilson Learning Corporation, a global provider of Human Performance Improvement solutions, today announced the release of its latest research report, Enhancing Sales Performance
   Edina,  Minn.  —  April 15, 2008 — Wilson Learning Corporation, a global
   provider of Human Performance Improvement solutions, today announced the
   release  of  its  latest  research  report,  Enhancing Sales Performance
   Through  Negotiation  Skills.  The  report,  based on a primary research
   study  conducted  with  120  salespeople  from  a large US environmental
   services  company,  provides  support  to the significance of Principled
   Negotiation  in retaining profit for salespeople. In addition, the paper
   further  validates  that  success  in development and behavior change is
   tied to a Performance Improvement approach, versus training alone.

   “Today,  it’s  a  given  that salespeople need to embrace negotiation in
   order  to  be effective,” says David Yesford, Vice President of Solution
   Management,  Wilson  Learning Worldwide. “However, there are few studies
   that  can actually demonstrate the impact of negotiation skills on sales
   performance  and  business  results.  Fifty-three  percent  of the total
   revenue value attributed to sales negotiation is extremely compelling!”

   Participants  were developed using Wilson Learning’s Negotiating to Yes:
   Increasing  Profit,  Strengthening  Relationships (NTY). Through surveys
   and  interviews,  Wilson  Learning  researchers  explored  the impact on
   overall  negotiation skills of the organization’s 120 salespeople, along
   with  the impact on work performance and productivity, and the financial
   impact to the organization.

   “Our  findings  provided  strong  evidence  for  the  value  of  the NTY
   performance   improvement   solution   in  improving  the  salespeople’s
   negotiation  skills  and  the  company’s overall business results,” says
   Michael  Leimbach,  Ph.D., Vice President of Research and Design, Wilson
   Learning  Worldwide.  “We  believe that companies with a similar need to
   make  salespeople  part  of  their sustainable competitive advantage can
   greatly  benefit  from  an  NTY  implementation  as  part  of  a broader
   performance improvement process as well.”

   More specifically, the study showed that a sales performance improvement
   process  centered  on  NTY  resulted  in  better  negotiation  outcomes,
   increased  sales  revenue  and profit, improved client relationships for
   future business opportunities, and better internal staff interactions.

   The  detailed  report,  Enhancing  Sales Performance Through Negotiation
   Skills,  can  be  downloaded  in  its entirety at www.wilsonlearning.com
   through the Research link.

   About Wilson Learning – Improving Performance Through People
   Wilson  Learning  Worldwide  is  a  global  leader  in Human Performance
   Improvement  solutions  for  the  Global  2000, Fortune 500 and emerging
   organizations worldwide. With operations in over 45 countries worldwide,
   including  Japan and the United States, incorporating over 25 languages,
   the company creates synergy between people and business strategy through
   an  extensive  range  of  world-class  solutions focusing in leadership,
   sales  and  individual  effectiveness. Its integrated offerings include:
   strategy  alignment  consulting,  descriptive  and evaluative assessment
   services, world class process and skills content, and technology enabled
   solutions. More information about Wilson Learning is available online at
   www.wilsonlearning.com or by calling 800.328.7937.
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