NEW YORK, July 2 – Despite a slight drop in the national unemployment rate, the situation is still grim for millions of Americans and thousands of businesses, many of whom fear a double-dip recession. Beyond the numbers are some underreported aspects of the current situation: the toll it takes on employee morale and how it forces companies to manage downsizings in a manner that maintains their reputations, avoids embittering their terminated employees and keeps their remaining employees engaged.
Lerzan Aksoy, Ph.D., an internationally recognized expert on the science of loyalty management, can address these and many other related issues. An associate professor of marketing at Fordham University, and co-author of "Why Loyalty Matters" (Benbella Books, 2009) and "Loyalty Myths" (Wiley, 2005), Aksoy can provide insights into how loyalty affects our personal happiness, professional success and company profitability.
Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to approximately 14,700 students in its four undergraduate colleges and its six graduate and professional schools. It has residential campuses in the Bronx and Manhattan, a campus in Westchester, the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre at Heythrop College in the United Kingdom.
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