Weight Loss Tool Award Winner Launches New Product

New York, Oct 15 / PRNewswire / --  portionpals, the innovative
weight loss tool, which sold more than 1,000,000 units in its
first year and was named the 2008 diet product of the year by the
European Manufactures Association (EMA) has just announced its
newest product – portionpal Lunch Buddies. 

“The portionpals Lunch Buddies are a natural extension of our
current product,” says John Hamberg, portionpals VP of Marketing.
The portionpals Lunch Buddies are a set of three silicone cutting
board discs that let you properly measure your lunch portions of
lunch rolls, heroes, hoagies, wraps and slices of bread.

As the “diet” alternative with a list of users that reads like a
Hollywood’s Who’s Who, portionpals doesn't require high start-up
costs or recurring monthly food fees. Its straight forward
approach takes the guess-work out of eating by providing users
with the exact USDA recommended servings for meat, poultry, fish,
sides and desserts. The five translucent silicone discs are
compact, dishwasher safe and even microwavable- clearly making
portionpals an industry favorite. “The products simplicity and
effectiveness coupled with its low price point and sales volume
made it an easy choice for us to launch a new three disc lunch
set,” says Hamberg.

“Although NOT a diet, the plan is to aid the consumer by giving
them a simple guideline that is easily integrated into their
overall lifestyle,” says portionpals founder Paris D’Jon. “Our
success has definitely been giving people the opportunity to eat
the foods they love and therefore preventing the effect of yo-yo
dieting.”

www.portionpal.com.

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