CHATTANOOGA, Tenn. (Sept. 10, 2007) – Unum (NYSE: UNM) today announced plans to continue its relationship with ESPN by signing on as the sole sponsor for its “Injury Report” to air during the network’s “College Football Live” programming.
Unum began its partnership with ESPN in April as the sole sponsor for the original Injury Report, currently running through the regular Major League Baseball (MLB) season during the network’s “Baseball Tonight” show.
The college football campaign kicks off in prime time during “College Football Live” on Sept. 14 with the debut of the “Unum Injury Report,” an updated summary of which collegiate players are hurt, the nature of their injuries and their expected return dates. The multi-million dollar campaign uses the in-program Injury Report feature along with advertising on ESPN, ESPN2, ESPNews and ABC network television to provide continued support for the company’s new brand.
“Our branding efforts through ESPN are resonating with target audiences, so it made perfect sense for Unum to continue to grow its partnership with such a recognized and well-received media brand,” said Joseph Foley, Unum’s senior vice president and chief marketing officer. “ESPN’s exceptional college football programming gives us yet another avenue to increase awareness of the full-range of benefits we offer. This campaign reinforces Unum’s philosophy that when disability strikes, helping both the individual and the organization get back on their feet is equally important.”
In April, Unum unveiled a new corporate brand that distinguishes the company as a leader in the employee benefits industry. With a contemporary logo and the tagline “Better benefits at work,” the brand illustrates both the “new” Unum and its legacy of innovation and commitment to the employee benefits market. This additional ESPN campaign is another component of Unum’s more aggressive marketing effort that includes print and broadcast advertisements in other national and local media.
About Unum
Unum (www.unum.com), formerly UnumProvident, is one of the leading providers of employee benefits products and services in the United States and the United Kingdom. Through its subsidiaries, Unum Group protects more than 25 million people and provided $6.2 billion in total benefits to customers in 2006.
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