TRUECHOICE SOLUTIONS AND THE LUCIANO GROUP ENTER A GLOBAL TELECOM SALES ALLIANCE

TrueChoice Solutions, Inc. has entered a strategic, preferred partnership agreement with The Luciano Group, a leading global telecommunications industry consulting firm.
NEW YORK, AUGUST 1, 2007 - TrueChoice Solutions, Inc. has entered a strategic, preferred partnership agreement with The Luciano Group, a leading global telecommunications industry consulting firm. The announcement was made in New York City by Sev Keil, Chairman and CEO of TrueChoice Solutions and Tom Luciano, Managing Partner of The Luciano Group.  Together, the companies will serve telecommunications companies that wish to adopt customer centricity, sales optimization, and customer relationship management solutions enabled by the TrueChoice(R) preference technology suite.

Under the terms of the agreement, TrueChoice Solutions and The Luciano Group will promote joint solutions based on the TrueChoice preference technology suite. These solutions will include predictive selling tools for lead generation and automated sales conversion, as well as analytical tools for customer intelligence. The goal is to deliver measurable bottom-line improvements and next generation preference analytics that optimize one-on-one sales, marketing, product, and strategy decisions for the telecommunications industry.

John Marchese, SVP Sales of TrueChoice Solutions stated, "We are excited to serve the telecommunications marketplace in partnership with The Luciano Group. The vast experience and relationships their organization brings are critical in delivering the highest value solution to our mutual customers in the telecommunications space.  We look forward to extending and expanding on the success we have had in serving the global telecommunication marketplace to date and reaching new heights for our future clients."

Simon Krieger, Partner of The Luciano Group added, "We are delighted to be working with the recognized global leader in the growing field of preference technology. TrueChoice offers telecommunications carriers a unique, proven solution that leads to higher sales, greater customer satisfaction, and valuable customer insights. By joining forces with TrueChoice, we will expand our portfolio of capabilities, while further differentiating our services to the global telecommunications industry."

About The Luciano Group
Headquartered in New Jersey, The Luciano Group is a leading global telecommunications consulting firm that provides a portfolio of management and operational consulting services to the telecommunications industry. The Luciano Group currently serves many of the top telecommunications companies worldwide with solutions to maximize sales, profits and market positioning. For more information, please visit www.thelucianogroup.com.

About TrueChoice Solutions, Inc.
Headquartered in New York, TrueChoice Solutions is the leader in real-time preference measurement. Used by a growing number of FORTUNE 100 clients, the TrueChoice(R) Preference Technology Suite is based on patented econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees. TrueChoice significantly improves customer experience, boosts sales lead generation, and measurably increases the profitability of every transaction. TrueChoice Solutions, Inc. is privately held, and may be reached at + 1-212-660-0300 or on the Web at www.truechoicesolutions.com.

Media Inquiries
William Kozel
Director of Communications
TrueChoice Solutions, Inc.
T: +610-325-0900 (US)
wkozel[at]truechoicesolutions.com

Simon Krieger
Partner
The Luciano Group
T:  1-908-500-2802
simon[at]thelucianogroup.com
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