TrueAdvantage and Sales Performance International Host Complimentary Webcast

Leading Industry Analyst Firm Offers Best Practices, Processes and Technologies to Increase Sales Performance
SOUTHBOROUGH, Mass. - March 13, 2007 - TrueAdvantage(r), Inc., the
industry's leading sales acceleration service, and Sales Performance
International, a global sales performance improvement firm, will host a
complimentary, live webcast, featuring a presentation by Gartner
entitled "Driving Revenue Growth with Sales Technology." The event will
occur on March 15, 2007 at 1pm EDT/10am PDT and will discuss how sales
organizations can use technology to achieve higher levels of sales
performance and revenue.
 
The webcast features guest speaker Michael Dunne, Research Vice
President, Gartner, and Joe Chappell, CEO, TrueAdvantage, and moderated
by Tim Sullivan, Director of Intellectual Property, Sales Performance
International. Gartner will share its research on the "six tiers of a
technology framework" that sales organizations should consider to reach
and exceed their selling objectives.  Gartner will also provide best
practices and recommendations for companies seeking to align the sales
and marketing functions, address the measurement demands of sales
management, and improve the overall selling effectiveness of sales
representatives.
 
"We invite anyone who is interested in learning how to optimize
technology investment to accelerate selling and revenue," said Joe
Chappell, CEO, TrueAdvantage. "Gartner will offer in-depth and practical
insights for organizations that want to achieve higher returns using
more effective systems.  We look forward to an interactive discussion
about the important criteria and strategies for helping companies
streamline and automate processes to improve sales."

The Webinar will provide tips on using sales technology to:

*       Better manage, predict and increase sales performance
*       Improve the conversion of opportunities to sales
*       Align sales and marketing objectives
*       Improve the quality of sales leads
*       Grow the sales pipeline
*       Improve market coverage
*       Accelerate sales results and increase revenue

The live, complimentary webcast will take place on March 15, 2007 at
1:00 pm EDT, 10:00 am PDT.
 
For additional information or to register for the event, please visit:
http://registration.intercall.com/view/178-27512
<http://registration.intercall.com/view/178-27512>
 
About Sales Performance International

Sales Performance International (SPI) is a global sales performance
improvement firm dedicated to helping the world's leading corporations
drive measurable and sustainable revenue growth and operational sales
performance improvement. Founded in 1988, SPI has been the leader in
helping global companies successfully transition from selling products
to marketing and selling high-value solutions. With extensive sales
performance expertise, deep industry knowledge, global resources and a
proven track record, SPI collaborates with clients to deliver strategic,
operational and tactical solutions. SPI has assisted more than 600,000
sales and management professionals in more than 50 countries and 14
languages achieve higher levels of performance. Today, SPI focuses on
five industry segments: hardware/software, professional services,
financial services, information/communication and manufacturing.
 
SPI clients include Microsoft, Heineken, Hitachi Data Systems, Manpower,
IBM, WIX and Verizon.  For more information, visit www.spisales.com
<http://www.spisales.com/> .
 
About TrueAdvantage

TrueAdvantage provides the industry's leading sales acceleration service
for business-to-business companies that need to expand their sales
pipeline and drive net new revenue.  Powered by its proven
patent-pending SmartTriggerTM technology, TrueAdvantage mines,
aggregates and filters information from the Internet and more than
20,000 sources to deliver real-time, personalized, and actionable
insights - sales triggers-that directly impact the results of the sales
representative. Armed with timely and highly qualified prospects
delivered straight to their emails or CRM systems, sales professionals
are able to compete in more deals, close more sales and generate more
revenue.
 
Headquartered in Southborough, Massachusetts, TrueAdvantage helps more
than 200 sales-driven companies including ADT, Herman Miller, Tech Data,
Unisys and Yahoo HotJobs accelerate their sales results, drive the new
business pipeline and increase the top line.  For more information,
please visit www.trueadvantage.com <http://www.trueadvantage.com/> .

TrueAdvantage is a registered trademark and SmartTrigger is a trademark
of TrueAdvantage, Inc.  Other trademarks or trade names are property of
their respective holders.
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