Human Resources: TrueAdvantage and Sales Performance International Host Complimentary Webcast

SOUTHBOROUGH, Mass. – March 08, 2007 – TrueAdvantage®, Inc., the industry’s leading sales acceleration service, and Sales Performance International, a global sales performance improvement firm, will host a complimentary, live webcast, featuring a presentation by Gartner entitled “Driving Revenue Growth with Sales Technology.” The event will occur on March 15, 2007 at 1pm EDT/10am PDT and will discuss how sales organizations can use technology to achieve higher levels of sales performance and revenue.

The webcast features guest speaker Michael Dunne, Research Vice President, Gartner, and Joe Chappell, CEO, TrueAdvantage, and moderated by Tim Sullivan, Director of Intellectual Property, Sales Performance International. Gartner will share its research on the “six tiers of a technology framework” that sales organizations should consider to reach and exceed their selling objectives. Gartner will also provide best practices and recommendations for companies seeking to align the sales and marketing functions, address the measurement demands of sales management, and improve the overall selling effectiveness of sales representatives.

“We invite anyone who is interested in learning how to optimize technology investment to accelerate selling and revenue,” said Joe Chappell, CEO, TrueAdvantage. “Gartner will offer in-depth and practical insights for organizations that want to achieve higher returns using more effective systems. We look forward to an interactive discussion about the important criteria and strategies for helping companies streamline and automate processes to improve sales.”

The Webinar will provide tips on using sales technology to:

· Better manage, predict and increase sales performance

· Improve the conversion of opportunities to sales

· Align sales and marketing objectives

· Improve the quality of sales leads

· Grow the sales pipeline

· Improve market coverage

· Accelerate sales results and increase revenue

The live, complimentary webcast will take place on March 15, 2007 at 1:00 pm EDT, 10:00 am PDT.

For additional information or to register for the event, please visit: http://registration.intercall.com/view/178-27512

About Sales Performance International

Sales Performance International (SPI) is a global sales performance improvement firm dedicated to helping the world’s leading corporations drive measurable and sustainable revenue growth and operational sales performance improvement. Founded in 1988, SPI has been the leader in helping global companies successfully transition from selling products to marketing and selling high-value solutions. With extensive sales performance expertise, deep industry knowledge, global resources and a proven track record, SPI collaborates with clients to deliver strategic, operational and tactical solutions. SPI has assisted more than 600,000 sales and management professionals in more than 50 countries and 14 languages achieve higher levels of performance. Today, SPI focuses on five industry segments: hardware/software, professional services, financial services, information/communication and manufacturing.

SPI clients include Microsoft, Heineken, Hitachi Data Systems, Manpower, IBM, WIX and Verizon. For more information, visit www.spisales.com.

About TrueAdvantage

TrueAdvantage provides the industry’s leading sales acceleration service for business-to-business companies that need to expand their sales pipeline and drive net new revenue. Powered by its proven patent-pending SmartTrigger^TM technology, TrueAdvantage mines, aggregates and filters information from the Internet and more than 20,000 sources to deliver real-time, personalized, and actionable insights — sales triggers—that directly impact the results of the sales representative. Armed with timely and highly qualified prospects delivered straight to their emails or CRM systems, sales professionals are able to compete in more deals, close more sales and generate more revenue.

Headquartered in Southborough, Massachusetts, TrueAdvantage helps more than 200 sales-driven companies including ADT, Herman Miller, Tech Data, Unisys and Yahoo HotJobs accelerate their sales results, drive the new business pipeline and increase the top line. For more information, please visit www.trueadvantage.com.