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ASTD: Instructional Systems Design Still Relevant, Needs to Adapt

Study makes recommendations for new learning realities.

(Alexandria, VA) August 11, 2010 – Most companies have instructional systems design (ISD) programs that are, at best, moderately effective in achieving both learning and business goals and are not positioned well enough for the future, according to a new research report from the American Society for Training & Development (ASTD). The research also found that while there are many challenges facing the world of learning and ISD practitioners, the need for instructional systems design still exists and will continue to as the field adapts to the demands of the contemporary learner and a global workforce.

The report, Instructional Systems Design: Today and in the Future, includes a survey of major ISD practices and interviews conducted with experts and business organizations. The Institute for Corporate Productivity (i4cp) partnered with ASTD in the research. The study reveals that the traditional classroom course, often reported as being irrelevant, is still used by most organizations, with 97 percent of respondents saying they currently use the classroom to deliver workplace learning.

Other key findings from the study include:
• 93 percent of participants believe ISD will become more important in the future.
• Blended learning is being used by 69 percent of organizations which means ISD experts must adjust to an increasingly diverse and blended world of learning.
• 40 percent of respondents agree traditional ISD does not prepare designers for today’s learning environments.
• Popular tools used by ISD practitioners include Microsoft PowerPoint and Adobe Flash and Photoshop – not software traditionally designed for ISD.
• Most organizations expect social media technologies to become a significant component of learning. Only five percent do not think social media usage will increase over the next five years. Mobile learning, social networks, podcasts, and wikis are the top four tools being considered for use in the future.
• Metrics on the effectiveness of ISD are necessary to gain credibility with senior leadership.

The report finds that many ISD professionals believe their processes are not as effective as they could be and that indicates a necessary shift in how practitioners approach the field. The future of the profession lies in formulating instructional programs or products for not only the classroom, but also for other learning approaches like mentoring, coaching, online and offline simulations, asynchronous and blended learning systems, mobile learning, and serious games. This will require instructional designers to have a broad range of competencies, and overcoming resistance to new tools will be a necessary skill. The report also suggests that change is necessary at the university level where tomorrow’s designers are prepared.

Instructional Systems Design: Today and in the Future provides a data-driven foundation for course designers who wish to adapt to the changing learning environment, and take advantage of new technologies.

The full report can be accessed via the ASTD Store. This report is free to ASTD members.

About ASTD
ASTD (American Society for Training & Development) is the world’s largest professional association dedicated to the training and development field. In more than 100 countries, ASTD’s members work in organizations of all sizes, in the private and public sectors, as independent consultants, and as suppliers. Members connect locally in 130 U.S. chapters and with 30 international partners. ASTD started in 1943 and in recent years has widened the profession’s focus to align learning and performance to organizational results, and is a sought-after voice on critical public policy issues. For more information, visit www.astd.org.


USEF and Dow Jones/WSJ Scholarship Winners Announced
The University Sales Education Foundation (USEF) announces the winners of $9,000 in scholarships sponsored by Dow Jones/Wall Street Journal. Mitchel Huber and Garret Iden, both seniors and members of the Global Sales Leadership Society at Indiana University’s Kelley School of Business, and Claire Lee, a senior at University of Washington’s Michael G. Foster School of Business, will each receive $3,000.00 toward their sales education.

Bridging the Leadership Divide: Building High-Performance Leadership Relationships Across Generation
Today, more than ever before in our history, we are witnessing the impact of generational differences in the workplace. In many organizations leaders are struggling to find ways to bridge the divide between the four generations present. You may already be familiar with the stress caused by unproductive generational relationships in your workplace. Your ability to prepare future generations of leaders and transfer the rich experiences and knowledge of your most senior leaders to emerging ones becomes significantly impaired when these relationships struggle to coexist productively. This webcast will prepare you to think differently about how you can work effectively with multi-generational leadership relationships in your organization, enabling them to thrive together and ultimately have a positive impact on your organization’s performance.

You Can Lead A Dramatic Jump In Productivity - In Just 90 Days!
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Feld Entertainment, Inc. Awards Online Training Contract to Business Training Library


Advance your career with HR certification
From this webcast, HR professionals will be able to learn how their careers and companies can benefit by earning the Professional in Human Resources (PHR®) Senior Professional in Human Resources (SPHR®) and/or Global Professional in Human Resources (GPHR®) certifications from the HR Certification Institute.

HR’s Role in Protecting the Customer Experience, Especially as CS is Outsourced or Moves Offshore
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ADVANTIS Global Services Recruits DocuSign Electronic Signature Service
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CastlePointe Presents IT Transformation Webinar: “Creating a Learning Organization
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Recognized for creating employment, technology innovations through Talent Matching & Intelligence

BLUEVOLT® SURVEY RESULTS SHOW ONLINE PRODUCT TRAINING INCREASES SALES


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Organizational Fit: Defining and Selecting for your Culture
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NCWIT and the Motorola Foundation Collaborate to Increase Young Women’s Participation in Computing
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Learn How to Become a Company Customers Love and Can’t Live Without via Upcoming Webinar
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Organizing Corporate Challenges to create Employee Wellness
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Get Certified. Get Noticed
From this webcast, HR professionals will be able to learn how their careers and companies can benefit by earning the Professional in Human Resources (PHR®) Senior Professional in Human Resources (SPHR®) and/or Global Professional in Human Resources (GPHR®) certifications from the HR Certification Institute.

Candidates With Security Clearances and Military Experience Are In Demand
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Motivating New Training Program Inspires Employees to Be Successful
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New Online Training Courses from BLR Show Employers How to Improve Employee Wellness
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HR Solutions Inc - Breaking Through the Employee Engagement Plateau
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A New Training Program Teaches Employees How to Balance High Tech with High Touch to Drive People
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Team Advantage: A Complete Framework for Driving Extraordinary, Sustainable Team Transformation!
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Virtual Production Environments for Safe, Affordable Technology Training
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Would a Wiki Help Your Organization?
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Three New Online Videos from the TRACOM Group Showcase SOCIAL STYLE Benefits
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CERTPOINT Systems Appoints Denis Finnegan as Chief Learning Officer
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BLUEVOLT AND BLUE HAWK LAUNCH ONLINE TRAINING RESOURCE FOR HVACR DISTRIBUTORS


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HR Professionals are looking for effective ways to teach employees the skills and processes they need to succeed. Read this free case study courtesy of Arkadin.

Allen Interactions Offers Free Webinar Series
Creating e-Learning that Makes a Difference

Natural Training New Website Lauch
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Get Certified. Get Noticed with GPHR Certification
If you are a HR professional who has HR responsibilities across international borders and are looking for ways to validate your HR knowledge and experience, you will find your answers in this presentation. We will explore what the GPHR certification can do for you, how to achieve the GPHR certification, exam application process and deadlines, and exam preparation resources.

Business Training Library Selected as WHEDA’s Online Training Provider
Business Training Library, the leading provider of online and on-demand employee training solutions for small and mid-sized businesses nationwide, is pleased to announce that they have been selected as the online training vendor for the Wisconsin Housing and Economic Development Authority (WHEDA®).

Darin Hartley Joins the ASTD Certification Institute Board of Directors
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It's Okay to Be the Boss™
Bruce Tulgan puts his finger on one of the biggest problems in today’s workplace—an undermanagement epidemic affecting managers at all levels of organizations in every industry—and helps explain why so many managers are so hands-off nowadays. Bruce teaches dozens of immediately actionable best practices in a clear step-by-step guide back to the basics of strong highly-engaged management.

Herzing Educational System to Host “Discovery Days” at 14 of its U.S. and Canadian Campuses
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DuPont Launches Ethics & Compliance Training Curriculum
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BLUEVOLT® CHANGES THE CHANNEL FOR UNIVERSAL REMOTE CONTROL TO ONLINE TRAINING
BlueVolt Launches Online University for URC

Best Practices: Closing Skill Gaps with Blended Learning
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APTINA Selects Online Training System from Business Training Library
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Groundbreaking Book Explains the Power of Social Learning for Organizations
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National Society of Career Management Fills an Important Training Need
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Teambuilding with Emotional Intelligence Competencies
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CERTPOINT Systems SVP of Global Strategic Initiatives-Kenneth Fung to present CERTPOINT's Vision
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Lifecycle Viewer From Smart ERP Solutions Achieves Oracle® Validated Integration
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World Class Sales Competency Model
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How to Manage Global Virtual Teams
How to Manage Global Virtual Teams presented by Brad Bell, Associate Professor of HR Studies & Director of ILR Executive Education, Cornell University Wednesday, June 16, 2010 2:00pm Eastern/11:00am Pacific Register www.ecornell.com/bell

Computeach web design courses – the key to your future?
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Reduce Stress, Metabolic Syndrome and Health Costs: A New e-Learning Intervention
Annual health care costs in the US now exceed $2.3 trillion, or $7681 per person. Preventing disease has become a critical business issue as employers struggle with health costs. One critical cost-savings target is stress—which is widely known to increase the risk of disease and lost productivity. As workers strain against job insecurity and increased workload in the downsized economy, employers are seeing stress rise to the number one concern on employee surveys. Learn more about a cost-effective and innovative system for increasing your employee’s health and productivity while lowering health care costs.

Emotional Intelligence: What’s New, What’s True
Improving EQ Through Behavioral Style
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Small Businesses Drive the Economy, Web-based Tools Power Growth
Financial, Business Experts Share Top 2 Growth ''Solutions for Small Business'' in Public Webcast

Five Summer College Search Tips for Rising High School Seniors
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How to Manage Global Virtual Teams
eCornell would like to invite you to participate in an upcoming educational webinar

Collegeosity Announces Official Launch to Public — Ready to Serve 14.4 Million College Students*
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Key Brand Entertainment Selects UltiPro® to Drive HR Speed and Efficiency
Ultimate Software (Nasdaq:ULTI), the leading provider of unified, end-to-end human capital management (HCM) SaaS solutions in North America, announced today that Key Brand Entertainment (KBE), the leading developer, producer, and distributor of live theatre in the U.S. and Canada, has selected UltiPro’s suite of HR, payroll, and strategic talent management features—including recruitment, performance management, onboarding, and learning management.

Five Ways Mobility Impacts the Effectiveness of Workforce Management for Retailers
Learn how leading retailers are increasing the productivity of their managers and reducing turnover of the workforce by embracing mobile phone technology. Join Axsium Group and Vortex Connect to discuss the benefits and issues retailers face deploying workforce management functionality through the ubiquitous device.

Best Practices in Automating Your PR and Goal Processes
As the economy continues to shift and mid-market businesses rely more and more on their intellectual capital, they are realizing that their employees are the key to their competitive advantage and performance. Attend this webinar and learn eight best practices for automating performance review and goal processes, how to align your human capital development plan with the overall initiatives of the organization to show business impact and ROI, and the practical tools needed to help develop, monitor and measure employee success around goals.

Career Training School Hires Online Admissions Manager to Lead, Grow Division
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Ultimate’s VP of Technology Jim Jensen to Present with UltiPro Customer
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SumTotal Systems Reinforces Support for Docent Platform
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ASTD Presents 21 Excellence in Practice Awards
Awards and citations presented to 38 organizations from eight countries.

Grand Canyon University’s College of Education Welcomes New Team Members
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High Impact Learning Programs: Why Social Learning Works
As defined in the book, The 2020 Workplace: How Innovative Companies attract, Develop & Keep Tomorrow’s Employees Today (Harper Business, May 2010) social learning is learning that is collaborative, immediate, relevant and presented in the context of an individual’s unique work environment. Increasingly organizations are creating internal social networks to allow employees and in some cases partners, to communicate, collaborate, innovate and tap into the collective intelligence of the global enterprise.

GeoLearning Extended Enterprise Solution Recognized as "Business Innovation of the Year" Finalist
Commitment to helping clients transform their businesses is recognized by the American Business Awards.

Goal Management Best Practices: Maintaining Focus on Business Performance Drivers
Many organizations consider goal setting and evaluation critical performance drivers. However, all too often, the approach to creating and implementing goals concentrates on the “start” and the “end.” Organizations generate their individual, team and companywide goals in line with business strategies, and then evaluate performance against them at the end of the year! Approaching goal-setting as a once-a-year exercise that is siloed from day-to-day work activities in many cases causes unintended negative consequences. It can demotivate employees, suppress collaboration and creative contributions, and fail to maintain focus on the true drivers of successful performance. This presentation will provide a point of view about the best practices for managing goals throughout the whole performance management life cycle.

Success with New Client, Barbasol
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Smart Draw 2010 Helps Businesses Harness the Power of Visual Communication
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Learn What Makes Home-Based Agents the Crown Jewels of Customer Service via Upcoming Webinar
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KnowledgeVision Live Announced; Live Web Video Streaming Synchronized with PowerPoint Presentations


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Management Training College at Grand Canyon University Unveils New Advertising Campaign
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Halogen Software and Element K Team Up on e-Learning
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Mastering Peer-to-Peer Recognition
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Braun Film & Video, Inc. Opens Corporate Events Production Division
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Leading Across Differences: Real World Lessons for HR Managers
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ej4's New Video On Demand TrainingVOD:
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eCornell How-To Webinar Series & Latest Research
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iTEFLcourses.com Offers a Guaranteed Teaching Placement Abroad For All iTEFL Course Graduates
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Hidden Job Market: Careers in Global Travel Industry Launched via Certification Program
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Chris Anderson's Free
Not enough time to read the latest books? Enjoy this review of "Free" and catch up on the industry buzz.

Chris Anderson's Free - 600 review
Not enough time to read the latest books? Enjoy this review of "Free" and catch up on the industry buzz.

Chris Anderson's Free - 300 review
Not enough time to read the latest books? Enjoy this review of "Free" and catch up on the industry buzz.

Chris Anderson's Free - Summary
Not enough time to read the latest books? Enjoy this review of "Free" and catch up on the industry buzz.

The Training Associates Earns Top Ranking on Mass High Tech List of Largest IT Education Providers
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The Training Associates Selected as a Top 20 Training Outsourcing Company by Training Industry.com
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Franklin University Business Programs Receive Specialized Accreditation
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CERTPOINT Systems' Impact on Global Learning Recognized by Brandon Hall Learning Technology Award
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