June 28, 2010—Findlay, Ohio
generations across the board,
announced at the Society for Human Resource Management’s (SHRM) 62nd Annual Conference & Exposition
in San Diego, the launch of a fully integrated mobile recruiting platform, enabling clients to add mobile
capabilities to their recruiting playbook with measurable results.
Partnering with mobile technology innovator
existing client career sites for mobile applications and enable active recruitment through interactive text
campaigns. The mResource
industry, combining the communication strengths of text messaging with mobile Web 2.0 on a single
reporting platform that can then be integrated into existing workflow technology along with the client’s
applicant tracking system.
As an innovator in
experience by providing anywhere, anytime access to search and apply for opportunities. Employers will
benefit from establishing their employment brand and presence on the mobile web, and see productivity
gains through leveraging mobile with social media.
“As younger generations enter the workforce and mobile communications continue to become more
integrated as a lifestyle, it is clear that the future of recruiting is mobile,” said TerryTerhark, CEO of The
RightThing. “With a great deal of interest from both clients and prospects, we are proud to lead the way
with this new mobile tool and expect to see high volumes of candidates opt in to client mobile career
networks.”
Today’s mobile phone usage statistics are compelling. According to a recent CTIA wireless industry survey,
over four billion text messages are sent daily. Recent findings from Morgan Stanley, Research Division
reported that mobile internet is ramping faster than desktop internet at unprecedented adoption rates. In
addition, data gathered from the GSMA, an association that represents the interests of the worldwide mobile
communications industry, predicted mobile usage to reach six billion subscribers by 2013.
“Mobile is a powerful communication tool. mResource gives companies a holistic mobile recruiting
platform complete with real-time reporting and integration to quickly and cost effectively maximize the
mobile recruiting channel,” explained Mark Mergler, Founder and CEO of mResource. “Mobile today is
the internet of yesterday. Our clients recognize that providing mobile access to their career candidates
and employees is a simple and effective approach to recruiting and employee engagement whenever and
wherever they prefer.”