During the last five decades of the 20th century, society has witnessed incredible changes that have irrevocably transformed the way we live and work: television (1950s), the mainframe computer (1960s), the electronic chip (1970s), the personal computer (1980s), and the Internet (1990s). Of the five, the Internet, with its unique needs and requirements, will turn out to be the most revolutionary and challenging development in today´s world of marketing. Thus, businesses must know what works and doesn´t work with this singular new medium. The 11 Immutable Laws of Internet Branding addresses that issue by offering counterintuitive, but practical, guidelines on how to successfully build a company, product, service, or individual into a hot a profitable Internet brand.
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