Study Projects Nearly 45-Fold Annual Data Growth by 2020

Cloud Computing to Stimulate More than US$1 Trillion in Incremental Business Revenue by 2014
HOPKINTON, Mass. - May 4, 2010 - EMC Corporation (NYSE:EMC), the world
leader in information infrastructure solutions, today announced results
of the new EMC-sponsored IDC study titled “The Digital Universe Decade
- Are You Ready?*” This fourth update to the groundbreaking Digital
Universe data growth rate study measures and forecasts the vast amount
of digital information created and copied annually and its implications
for individuals and Information Technology professionals worldwide.
* IDC Digital Universe Study, sponsored by EMC, May 2010

2010 Tally Equals 100 Years of Tweets, 75 Billion iPads

In 2009, amid the “Great Recession,” the amount of digital
information grew 62 per cent over 2008 to 800 billion gigabytes (0.8
Zettabytes). One Zettabyte equals one trillion gigabytes. The amount of
digital information created in 2010 (1.2 Zettabytes) will equal:
 
* The digital information created by every man, woman and child on
Earth “Tweeting” continuously for 100 years 
* 75 billion fully-loaded 16 GB Apple iPads, which would fill the
entire area of Wembley Stadium to the brim 41 times, the Mont Blanc
Tunnel 84 times, CERN's Large Hadron Collider tunnel 151 times, Beijing
National Stadium 15.5 times or the Taipei 101 Tower 23 times
* A full-length episode of FOX TV’s hit series “24” running
continuously for 125 million years
* 707 trillion copies of the more than 2,000-page U.S. Patient
Protection and Affordable Care Act signed into Law in March 2010.
Stacked end-to-end, the documents would stretch from Earth to Pluto and
back 16 times or cover every inch of the United States in paper three
feet deep

Moreover, the number of files, images, records and other digital
information containers will grow by a factor of 67, each needing to be
managed, secured and protected. Despite this growth, the number of IT
professionals globally will grow only by a factor of 1.4. The cumulative
effect is driving CIOs to seek out new levels of agility, efficiency and
control by moving quickly toward private cloud computing environments.
 
One-Third of All Digital Information to Live In, Pass Through the
Cloud
 
* The amount of digital information created annually will grow by a
factor of 44 from 2009 to 2020, as all major forms of media - voice, TV,
radio, print - complete the journey from analogue to digital.

* By 2020, more than one-third of all digital information created
annually will either live in or pass through the cloud.

* Based on the use of cloud computing services by companies to reduce
the portion of their IT budget devoted to legacy system maintenance, IDC
estimates that the increase in IT dollars spent on innovation could
drive more than US$1 trillion in increased business revenues between now
and the end of 2014. This projection will increase substantially as
private cloud and other cloud computing models move into mainstream
adoption.

* By 2020, the per cent of digital information requiring security
beyond baseline levels will grow from 30 per cent to 50 per cent.

* Thirty-five per cent more digital information is created today than
the capacity exists to store it. This number will jump to over 60 per
cent over the next several years.

* More than 70 per cent of the Digital Universe is generated by
individuals. But enterprises have responsibility for the storage,
protection and management of 80 per cent of the Digital Universe. This
enterprise liability will only increase as social networking and Web 2.0
technologies continue to invade the enterprise.

The data growth rate study is available for download. The EMC Digital
Universe page also features previous versions of the study as well as
the worldwide Information Growth Ticker, which is constantly updated to
reflect the data growth rate so far this year, and the Digital Footprint
Calculator, providing an up-to-the-minute view of how fast an
individual’s personal digital universe is expanding.
 
EMC Executive Quote

Joe Tucci, Chairman and CEO, EMC Corporation

“This year’s Digital Universe study exposes many of the most
pressing short- and longer-term strategic issues CIOs grapple with as
they map out their IT strategies and investments. They’re quickly
discovering that, to remain in the game, they need to do things
differently, transforming traditional infrastructures into private cloud
data centres that offer internal and external customers IT as a service.
Private cloud computing, the next major wave of IT, takes them there,
promising new and increasingly automated ways for enterprises and
consumers to manage and secure this unyielding onslaught of
information.”

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and
provider of information infrastructure technology and solutions that
enable organizations of all sizes to transform the way they compete and
create value from their information. Information about EMC’s products
and services can be found at www.EMC.com.
 

EMC Canada (www.EMC2.ca), headquartered in Toronto with nine offices
from coast to coast, is a wholly owned subsidiary of EMC Corporation.
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