With sweeping changes taking place in the culture and in the way we do
business, companies have had to alter the way they conduct marketing and
even the fundamental way they think about it. Marketing has taken on a
much broader role, and top marketers are involved in the entire process
of product realization, from development to service. In Secrets of the
Marketing Masters, Dick Martin explains how marketing masters help drive
innovation, and provide strategic vision for their companies. They
invest in relationships with their customers, getting to know them
personally as well as statistically, and stay in touch with cultural
trends and new technologies to guide their companies into the future.
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