Riding the Tiger: Leading through Learning in Turbulent Times Priscilla Nelson and Ed Cohen

Most companies in crisis will work hard to salvage customer relationships and their brand; however, they neglect the need to salvage and care for wounded employees. Organizations in crisis have a tendency to expect the employees to take care of the needs of the business over themselves. This can result in major turnover, far more than most companies in crisis can afford to withstand, contributing to their failure.
Most companies in crisis will work hard to salvage customer relationships and their brand; however, they neglect the need to salvage and care for wounded employees. Organizations in crisis have a tendency to expect the employees to take care of the needs of the business over themselves. This can result in major turnover, far more than most companies in crisis can afford to withstand, contributing to their failure.

In turbulent times employer-friendly practices and internal leadership techniques are even more critical, yet tend to fall to the wayside.

RIDING THE TIGER: Leading through Learning in Turbulent Times (ASTD Press, July 2010, $27.95) shares a hands-on, step-by-step approach to leading organizations out of a crisis. RIDING THE TIGER is an essential read for every leader who wants to proactively prepare for the unexpected.

Valuable lessons and expert advice, told through the case study of a financial scandal at Satyam, are applicable to any organization from non-profit to manufacturing to high-tech. The lessons in RIDING THE TIGER are universal; when an organization's people are facing a crisis, the leaders and employees' efforts to continue essential initiatives play a key role in resolving issues and putting the organization back on track.

RIDING THE TIGER tells what happened following the confession of the chairman on the widening gap between the real and artificial numbers in Satyam's books and how, unlike Enron and others, a "leading through learning" strategy calmed the chaos and helped the company recover and rebuild. Today, known as Mahindra Satyam, after being purchased by Mahindra and Mahindra, the company is well on its path to rebuilding. After having to lay-off close to 10,000 people, they have already called back several thousand and have stabilized across the markets (NYSE: SAY).

With RIDING THE TIGER, the authors have written an emotionally compelling leadership story that provides specific strategies for rebuilding, including:
.       "Lights On" Strategy: A virtual first step for a business in crisis, simply to keep the lights on and do only what's absolutely necessary to stabilize operations and regain forward momentum;
.       Guiding the organization's culture;
.       Coaching to sustain relationships, and identify steps for organizational renewal;
.       Maximizing the value of social networking media;
.       Responding in real time, and more.

RIDING THE TIGER will change the way leaders lead. For more information about RIDING THE TIGER or to arrange an interview with Priscilla Nelson and Ed Cohen, please contact Newman Communications.

ABOUT THE AUTHORS
Priscilla Nelson was global director of people leadership and Ed Cohen was chief learning officer for Satyam Computer Services from 2005-2009. They are both long-tenured learning leaders who took the bold move to relocate their family to India without ever having stepped foot on the subcontinent. During their tenure, Satyam received international accolades and was recognized as being the best in the world for learning and leadership development.

Riding the Tiger
Leading through Learning in Turbulent Times Priscilla Nelson and Ed Cohen ASTD Press ISBN 978-1-56286-734-8 Paperback, $27.95 July 1, 2010
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