Prudential Relocation Announces 2006 Achievement Awards

Prudential Relocation, a Prudential Financial, Inc. (NYSE: PRU) business, recently announced the winners of its prestigious relocation awards during Prudential Real Estate Affiliates, Inc.'s 2007 Sales Convention in San Diego, Calif.

Irvine, CA -- Prudential Relocation, a Prudential Financial, Inc. (NYSE: PRU) business, recently announced the winners of its prestigious relocation awards during Prudential Real Estate Affiliates, Inc.'s 2007 Sales Convention in San Diego, Calif. 

The awards recognize companies in the Prudential Real Estate Network for excellence in all aspects of the relocation business, including Destination Services; Marketing Assistance; Inventory Performance; Spirit of Partnership; Group Move Support; and Client Referral.

"These outstanding brokers are critical in assisting us in providing exceptional service to our client companies and their employees," said Earl Lee, president, Prudential Relocation.

The Destination Services Award recognizes companies from each region for conversion rate  results (successfully selling homes to corporate clients' employees), customer satisfaction and responsiveness. Winners are:
- North America: Prudential Carruthers REALTORS, Severna Park, Md.
- Northeast Region:  Prudential Preferred REALTORS, Kalamazoo, Mich.
- Southeast Region:  Prudential Carruthers REALTORS, Severna Park, Md.
- Western Region:  Prudential Arizona Properties, Scottsdale, Ariz.
- Canadian Region:  Prudential Sadie Moranis Realty, Toronto, Ontario, Canada

The Marketing Assistance Award recognizes companies from each region for performance in employee-generated sales rates (listings sold), broker market analysis to sales variance, responsiveness, support and customer satisfaction.  Winners are:
- North America:  Prudential Professionals REALTORS, Colorado Springs, Co.
- Northeast Region:  Prudential Douglas Elliman Real Estate, Long Island, N.Y.
- Southeast Region:  Prudential Collins-Maury, Inc. REALTORS, Germantown, Tenn.
- Western Region: Prudential Professionals REALTORS, Colorado Springs, Co.
- Canadian Region:  Prudential Woods Realty, Truro, Nova Scotia, Canada

The Inventory Performance Award recognizes companies from each region for results in direct home selling costs, days on the market, BMA to sales variance, and responsiveness. Winners are:
- North America:  Prudential Texas Properties, The Colony, Texas
- Northeast Region:  Prudential New Jersey Properties, Somerset, N.J.
- Southeast Region:  Prudential Carolinas Realty, Winston-Salem, N.C.
- Western Region:  Prudential Texas Properties, The Colony, Texas
- Canadian Region:  Prudential Spencer Real Estate, Edmonton, Alberta, Canada

The Spirit of Partnership Award recognizes companies from each region for performance, consistent demonstration of core values including client focus, winning, worthy of trust and respect for each other - truly demonstrating the spirit of partnership. Winners are:
- North America: Prudential Toole Peet Real Estate, Calgary, Alberta, Canada
- Northeast Region:  Prudential Select Real Estate, Canton, Mich.
- Southeast Region:  Prudential Georgia Realty, Roswell, Ga.
- Western Region:  Prudential California Realty (Southern California), San Diego, Ca.
- Canadian Region:  Prudential Toole Peet Real Estate, Calgary, Alberta, Canada

The Group Move Support Award recognizes a company for its service provided in the course of a corporate client's group move through dedication to customer satisfaction and results throughout the group move process.  The 2006 recipient was Prudential Woodmont Realty in Brentwood, Tenn.

The Client Referral Program Award is in recognition of performance and support of the client referral program resulting in top results in total sales leads and signed relocation business. The 2006 recipient is Prudential Carolinas Realty in Raleigh, N.C.

Prudential Relocation provides comprehensive global relocation services to corporations worldwide.  With locations in the United States, Canada, United Kingdom, France, Mexico, Hong Kong, Singapore, Taiwan, Japan and China, Prudential Relocation-which operates as Pricoa Relocation in Asia and Europe-offers a broad menu of services critical to the relocation of clients' employees, including coordination of intra- and inter-country relocations, international assignment management, intercultural training, global business consulting, appraisal, inspection and sale of relocating employees' homes, equity advances to relocating employees, assistance in locating a home at the relocating employee's destination, global household goods moving services and client cost-tracking and a variety of relocation policy and group move consulting services, and more.

Prudential Real Estate and Relocation Services is Prudential's integrated real estate brokerage franchise and relocation services business.  Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential.  Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including an exclusive marketing relationship with Yahoo! Real Estate, access to Prudential's Online Seller Advantage program designed to provide real-time information to sellers with the touch of a keystroke, as well as Prudential's Military Advantage program catering to both active and retired military personnel with specialized marketing tools to fit the needs of military families on the move.  Prudential Real Estate is one of the largest real estate brokerage franchise Networks in North America, with more than 2,100 franchise offices and approximately 68,000 sales professionals in the franchise Network as of December 31, 2006.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $616 billion of assets under management as of December 31, 2006, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services. For more information, please visit www.prudential.com.
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