Human Resources: Profiles International Releases New Study: 7 Factors for Building Extreme Customer Loyalty

Waco, TX. June 23, 2009 - Profiles International, Inc., a global leader in employment evaluation and human resource management assessment tools, in conjunction with SAMA Board Member Dennis J. Chapman of The Chapman Group, has released a new study identifying seven factors for building extreme customer loyalty. The findings in this report indicate that the cost of obtaining a new client is five to twenty times the cost of retaining an existing client.

“In today’s economy, clients are one of a company’s most valuable assets,” stated Jim Sirbasku, co-founder and CEO of Profiles International. “They key to protecting your business is to build customer relationships, remembering that a satisfied customer is not necessarily a loyal one.”

The following major companies were included in the study:
•       AT&T
•       Apple
•       Baxter
•       ADP
•       Citi
•       IBM
•       Northrop Grumman
•       Xerox
•       UPS
The seven key indicators of extreme customer loyalty are:
•       Emotional Dependence
•       Structural Dependence
•       Business Dependence
•       Satisfaction
•       Performance
•       Mutual Economic Value Creation
•       Alignment and Fit
Download the entire study: 7 Factors for Building Extreme Customer Loyalty at http://forms.piibusiness.com/forms/7FactorsForBuildingCustomerLoyalty?elq=1D2B38F64FC64E8DAC345EBFBBA56234

About Profiles International, Inc.
Profiles International helps organizations worldwide create high-performing workforces. Through comprehensive employment assessments and innovative talent management solutions, Profiles’ clients gain a competitive advantage by selecting the right people and managing them to their full potential. For more information about Profiles International's suite of human resource management solutions, visit their website at http://profilesinternational.com.

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