Primacy Relocation Acquires Foursquare Relocation

Primacy becomes second-largest European relocation provider, adds the Netherlands to portfolio and increases breadth and depth of talent

MEMPHIS – [Dec. 20, 2006] – Primacy Relocation, a leading provider of employee relocation and global assignment management services, today announced it has acquired Foursquare Relocation in an agreement finalized December 14. The acquisition strengthens Primacy’s range of services and expands operations in London, Paris, Geneva and Amsterdam, a new market for Primacy. Additionally, this acquisition increases Primacy’s Europe, Middle East and Africa (EMEA) business unit revenues by nearly forty percent and adds more than 35 relocation professionals to the Primacy team. Primacy selected Foursquare Relocation for its quality reputation, recognizable client portfolio and quality teams.

“We’re thrilled with the addition of Foursquare’s experienced professionals, resources and network of established clients to the Primacy team,” said Michelle Vallejo, Primacy’s President, The Americas. “The addition of an Amsterdam office expands our geographic reach in the EMEA market and allows Primacy to effectively provide even more localized services to our global clients.”

Foursquare Relocation launched its Amsterdam office in 2001, with the subsequent expansion of service offerings throughout Europe and offices in London, Paris and Geneva. In just five years, Foursquare has achieved substantial market penetration, attracted and retained an impressive talent pool, and established a quality reputation in the European market. The company’s pan-European footprint gives it added credibility with its global clients, including those in the electronics, film, space exploration, automotive, information technology, and beverage industries. 

Primacy offers the EMEA region localized delivery of world-class assignment management services from major operational centers in Geneva, London, Paris and Munich, offices throughout Europe and on-the-ground representatives virtually everywhere. Primacy’s EMEA business unit is headquartered in London and overseen by Steve Marshall, Primacy’s President of the EMEA region. Initially following the acquisition, leadership at each of Foursquare’s offices will report to Marshall.

            Primacy Relocation is one of the top third-party employee relocation providers in the world, and is the largest to focus all technology and resources solely on relocation and global assignment (expatriate) management. Primacy administers programs for employers throughout the Americas, EMEA and Asia regions. Core services include home sales, destination services, household goods move management, and overall program administration. In addition to its Memphis headquarters, Primacy has offices in Chicago, Dallas, Los Angeles, Minneapolis, Omaha, Sacramento and Washington D.C. (Government Services), as well as Basel, Geneva, Lausanne, London, Montréal, Munich, Paris, Shanghai and Zurich. Primacy is online, in nine languages, at primacy.com.
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