NEW YORK, May 24, 2007 – PricewaterhouseCoopers (PwC) was awarded a Corporate Citizenship Award by Global HR News, a US-based media and conference company, in recognition of PwC's Ulysses Programme, a leadership development initiative that sends PwC partners from around the world to developing countries to provide support to social organizations.
The Ulysses Programme began in 2001 and has sent 80 PricewaterhouseCoopers partners from 32 territories on 26 projects in 20 different developing countries. It was designed as an innovative response to the core challenges businesses face in an increasingly interconnected global world.
"The Ulysses Programme is focused on developing leaders who understand the real-world worth of PwC's values and who can deliver responsible and sustainable business solutions," said PwC Partner Ralf Schneider, who leads the program.
"We are both proud and honored to receive this award. Ulysses is a learning journey that is helping to drive the personal transformation of our leaders. Among the benefits PwC sees for the program is to differentiate the organization by the quality of its relationships with its people, its clients and the community based on shared values, understanding and collaboration," he added.
The Ulysses Programme’s key objectives are:
- To develop responsible leaders who are capable of assuming senior leadership roles at both local and international levels.
- To build a global network of leaders who understand the importance of values in developing trust-based relationships with a diverse range of stakeholders and who can create a sustainable brand that is differentiated by the quality of their relationships.
- To help PwC leaders understand the changing role of business in influencing the economic, political, social and environmental well-being of communities and markets across the world
- To develop a model for PricewaterhouseCoopers that will enable its next generation to lead responsibly within a global networked organization.
The program consists of two weeks of preparation, eight weeks on location in a developing country, and a week of review and recommendations. One example of the program’s work is the Lokoho Rural Electrification Project in rural Madagascar where four PwC Partners from Russia, France, Indonesia and the U.S. participated. The work was carried out in partnership with the United Nation’s Growing Sustainable Business for Poverty Reduction Initiative's efforts to guide the selection of projects best suited to reduce poverty and create economic growth in the region.
The Global HR News Corporate Citizenship Awards recognize and honor specific corporate programs that either prepare employees and families for effective international assignment, or foster exemplary goodwill in the international communities in which the company does business. Also receiving the Award this year are Caterpillar Inc. for its International Employee assistance Program and Pfizer Inc. for its Global Health Fellows Program.
"We are honored to have such outstanding programs to recognize with our first Corporate Citizenship Awards. Each of these programs makes a distinctive and valuable contribution to global management. We firmly believe that effective global management measurably contributes to better understanding, human development and perhaps to world peace, and I believe that companies and their international assignees and their families are actually ‘everyday Ambassadors’ living and working in the community and coming into daily contact with local residents, businesses and organizations," said Ed Cohen, editor and publisher of Global HR News.
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