Irvine, Calif. – November 13, 2008 – Prescription Solutions, a leading pharmacy benefits management (PBM) organization and a UnitedHealth Group (NYSE: UNH) company, today announced the rollout of a new brand and positioning for the company.
“This new brand identity communicates what Prescription Solutions is today: a leader distinguished by our ability to improve care and maximize value,” said Ed Feaver, Pharm.D., president of Prescription Solutions. “In today’s economy, it’s critical to deliver more benefits for less. Our strength lies in our ability to deliver on that promise to both payers and patients.”
Built upon its three key attributes of industry leadership, collaboration, and flexibility, the new brand and positioning emphasizes the company’s commitment to clinical quality and total patient care and its ability to help its customers achieve both cost containment and member satisfaction.
Adding credence to the new brand identity, Prescription Solutions was ranked “Highest in Customer Satisfaction among Mail Order Pharmacies” in the J.D. Power and Associates 2008 National Pharmacy StudySM. The company was also among the first to receive major industry accreditations, including URAC’s new accreditations for Mail Service and Specialty Pharmacy programs and Verified Internet Pharmacy Practice Sites™ (VIPPS®) accreditation by the National Association of Boards of Pharmacy® (NABP®), along with a recent accreditation for Transparency in Pharmaceutical Purchasing Solutions (TIPPS).
The brand is supported by a new logo, design and colors, an advertising campaign, and a redesigned online presence (www.PrescriptionSolutions.com). A new series of four print ads have begun to roll out this fall in key trade publications, highlighting the company’s differentiating value to customers. The ads showcase straightforward everyday items that symbolize the key attributes of the PBM. To view the ads, visit https://www.prescriptionsolutions.com/rxsol/live/chp/rxsolutions_com/consumer/about_us/BrandRelease/B2B_ads_w_JDP_FINAL102708.pdf.
Recognizing the growing number of people who prefer to shop on the Internet, the new Web site makes the online experience easier for consumers, especially seniors. In addition to the previous functionality, such as a choice of font sizes in which to view the Web site, the updated site offers:
· Easier navigation,
· Additional relevant content,
· More intuitive shopping,
· Over-the-counter items, and
· The ability to order diabetes medical supplies covered by Medicare Part B.
Additional changes will be made to the Web site in the coming months and throughout 2009 to continue to make the member experience easier and more convenient.
Prescription Solutions is an innovative pharmacy benefit management company managing the prescription drug benefit of commercial, Medicare and other governmental health plans, as well as those of employers and unions. A UnitedHealth Group company, Prescription Solutions serves members through a national network of 60,000 community pharmacies and state-of-the-art mail service pharmacies in Carlsbad, California, and Overland Park, Kansas, which have both earned the prestigious Verified Internet Pharmacy Practice Sites™ (VIPPS®) accreditation by the National Association of Boards of Pharmacy® (NABP®). The company was recently ranked “Highest in Customer Satisfaction among Mail Order Pharmacies” in the J.D. Power and Associates 2008 National Pharmacy StudySM, as well as being named by WilsonRx® as the #1 National Top-Tier PBM, and #1 National Mail Order Pharmacy for customer satisfaction two years in a row. Prescription Solutions also won URAC’s 2008 Best Practices for Consumer Empowerment and Protection Award in the PBM category. Additional information can be found at www.PrescriptionSolutions.com.
About UnitedHealth Group
UnitedHealth Group (NYSE: UNH) is a diversified health and well-being company dedicated to making health care work better. Headquartered in Minneapolis, Minn., UnitedHealth Group offers a broad spectrum of products and services through six operating businesses: UnitedHealthcare, Ovations, AmeriChoice, OptumHealth, Ingenix, and Prescription Solutions. Through its family of businesses, UnitedHealth Group serves more than 70 million individuals nationwide.