ROLLING MEADOWS, Ill. (July 25, 2006) - - PeopleFilter ® Technology, developers of the PeopleFilter applicant tracking system, today unveiled details of its new brand identity. The new PeopleFilter brand was designed by Chicago-based Biersma Creative and conveys the depth of subject matter and technical expertise possessed by the PeopleFilter Technology team.
Frank Pirri, CEO and co-founder of PeopleFilter Technology observed, "Brand definition is a rigorous exercise in further defining who you are and what value you deliver to your customers. In this case, the end result truly reflects our stance as a national leading provider of applicant tracking solutions to the mid-market."
PeopleFilter Technology´s new brand identity is supported by a new logo, business cards and letterhead, as well as a new web site located at www.peoplefilter.com. The company´s new tagline "get to the best," underscores PeopleFilter´s ability to filter, rank, and score the most suitable job candidates for employers.
Pirri concluded, "Reducing the time and cost of hiring, coupled with improving candidate quality and the candidate experience, is what drives PeopleFilter. Our new brand identity conveys the excitement and commitment we have to delivering the best possible results to our clients."
The announcement of PeopleFilter´s new brand identity follows recent news from the company that industry expert Hans Gieskes, president and chief executive officer of H3.com and former president of Monster.com, has been appointed to its board, as well as news of expansion of its sales team. Earlier in 2006, PeopleFilter Technology onboarded industry executive Tim Beaumont as its senior vice president, sales.
Beaumont commented, "It´s great to be with a company that really values sales and marketing in addition to its deep investment in research and development. Initial feedback to our new brand has been very positive and we´re looking forward to designing and executing on several new marketing campaigns in the upcoming months that will further promote PeopleFilter Technology and help our clients get to the best."
About PeopleFilter Technology
PeopleFilter Technology´s mission is straightforward: helping companies get to the best. Its Web-based applicant tracking system, PeopleFilter, helps customers flourish by making better hiring decisions, faster. Designed for recruiters by recruiters, PeopleFilter calibrates the best internal and external candidates against open job requisitions ensuring companies accelerate both quality and time-to-hire.
Headquartered outside of Chicago in Rolling Meadows, Ill., PeopleFilter Technology was founded in 2000 and has customers in a variety of industries. More information can be accessed at www.peoplefilter.com.
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