In a global economy, contemplation of culture is neither new nor unusual. In fact, it is crucial for a successful business venture. Often when company executives seek to break into the international market or form alliances or merge with another company, they spend a lot of time and money studying their own culture as well as the culture they are merging with. But, culture is a tricky thing. It is hard to wrap your arms around, and in many instances, the concept of culture is simplified to a point where it no longer has meaning.
Fons Trompenaars and Peter Woolliams pull together extensive research and practical experience in Business Across Cultures to create a toolkit for executives contemplating the tricky terrain of culture and an approach to reconciling cultural differences.
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