Adicio, the leading developer of web-based classified advertising solutions, and NWjobs.com, the #1 source for job seekers in the Northwest, are working together to leverage Adicio tools and increase self-service job posting revenue.
Carlsbad, CA/Seattle, WA (July 28, 2008) – Adicio, the leading developer of web-based classified advertising solutions, and NWjobs.com, the #1 source for job seekers in the Northwest, are working together to leverage Adicio tools and increase self-service job posting revenue.
Each month, thousands of job seekers look for great jobs at NWjobs.com, a service of the Seattle Times and Post-Intelligencer. Unlike national employment web sites, NWjobs.com focuses on job candidates who live in the Northwest - qualified applicants who can interview quickly and start immediately. The site attracts nearly 160,000 unique visitors per month resulting in more than1 million job searches per month.
At a recent Adicio Best Practices Workshop in Seattle, NWjobs.com offered tips for increasing self-service e-commerce revenue and advertising leads from employers who visit their online media page.
“In 2006, we launched our own interstitial media kit to try and increase self-service revenue,” said Denise Lee, Online Classifieds Product Manager, The Seattle Times Company. “We’re proud to say that it has been extremely successful 8 0 resulting in a 32% increase in revenue in the two years since launch!”
So how did it happen? NWjobs.com set specific goals so they could measure their success. They wanted to increase self-service job posting revenue, create a ‘one-stop-shop’ for online advertisers to find product information, and promote upsells in addition to their standard job postings. In order to provide more self-service info, they added helpful links on their media page to raise the level of help and information about their audience, site features and instructions. Then they created headings that appealed to employer needs instead of organizing options by products. They also created bullet points, pricing information, highlighted optional upsells and ad examples so customers can quickly compare options and find the right product to make their ads stand out.
Increased e-commerce revenue isn’t the only success for NWjobs.com. The site also recently received a 2008 EPpy Award — one of the nation's most prized honors for online content — for Best Classified Web Site.
“It’s exciting to see NWjobs.com excel in their marketplace while maximizing their brand and increasing their customer base,” said Travis Fisher, Adicio’s general manager of careers. “By offering the most innovative, effective recruitment options in their market, they’ve been able to generate additional online revenue and impact their bottom line.”
What’s up next for the p rospering website? NWjobs.com wants to increase leads for direct-Web packages to encourage frequent single job posters to upgrade to Featured Employer Web packages. They’re also looking to improve leads with a new “Request Information” form that will not only provide better quality leads, but will also provide a way that the data can be stored and tracked.
About NWjobs.com
NWjobs.com is a locally-owned and operated service of The Seattle Times representing The Seattle Post-Intelligencer. NWjobs.com is the Puget Sound region's best source for local job seekers with nearly 160,000 unique visitors and 1 million job searches per month and a database of 88,000+ online resumes. The site connects thousands of local job seekers with employers each day. More at NWjobs.com.
About Adicio, Inc.
Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. For more information,20please visit www.adicio.com, or call 760.602.9502 or 800.276.1332.
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