Capitola, CA (PRWEB) October 26, 2005 -- The sheer enormity of the http://www.hrmarketer.com/home/hcm_main.htm [human capital marketplace] places its value at more than a trillion dollars, according to a new white paper called "Marketing and Selling in the http://www.hrmarketer.com/home/whitepaper_main.htm [Human Resource Marketplace: Winning Strategies and Tactics]." The free white paper is the first of its kind to focus exclusively on human capital marketing strategies, and is produced by HRmarketer.com, the no. 1 marketing and media visibility service in the human capital industry. It can be downloaded by visiting http://www.hrmarketer.com/home/whitepaper_main.htm.
The research paper notes that the HR industry contains literally hundreds of thousands of potential buyers, from large companies searching for better results in streamlining their internal HR services to smaller companies building out the basic human resource capabilities in-house or through outsourced providers.
"According to recent census data, there were over 1.2 million dollar private-sector firms in the USA employing at least 10 employees," explains the research paper. "These firms employed a combined 102 million workers. Considering that most firms with 10 or more employees purchase at least one HR product or service, opportunities exist for a wide variety of suppliers."
A popular section of the white paper is the HR Pillars appendix, where HRmarketer lists the various types of products and services, from job boards to compliance resources, being sold to the human resource department.
"We define the HR marketplace as the sum of the markets served by HR software and service providers as well as by employee benefit providers," explains Mark Willaman, president and founder of HRmarketer. "Our research shows there are over 50,000 vendors courting the HR dollar. The enormity of the space can be appreciated by the fact that you can work in one pillar your entire career -- recruitment and staffing, for instance -- and never hear of or know the major HR service providers in another pillar."
"And those numbers don't even account for the largest employer - the public sector," he adds. "So don't feel bad when that HR person doesn't return your call."
The white paper is drawn from HRmarketer´s years of experience working with more than 300 human resource suppliers. It explores the challenges and opportunities of the human capital marketplace, and the critical need to understand its key players: the HR buyers, suppliers and content communities. The paper also promotes a best-practices discussion on ways to effectively generate sales leads through coordinated marketing and public relations campaigns.
Highlights include:
- A full understanding of the HR Marketplace - its buyers, opportunities, trends and how to capitalize on them.
- How to measure a potential HR buyer´s size and scope, and locate the actual decision-makers within any organization.
- Best practices for implementing marketing strategies and tactics to rise above the information "noise" of the competition.
- Methods to develop a "sphere of influence" and target the varied "influencers" among the HR marketplace.
- How to maximize media visibility through a blend of traditional media relations (press releases, media pitches and repetition), and new marketing technology such as search engine optimization (SEO), blogs, webinars and more.
- Ways to integrate an approach to marketing and public relations aimed directly at generating more leads and sales.
"For more than four years we´ve observed the characteristics of HR vendors who consistently execute winning marketing campaigns," notes Willaman. "This white paper is the culmination of this experience and will help HR suppliers develop best-practice marketing and media visibility campaigns that effectively reach the increasingly coveted, and influential HR buyers."
Located at www.HRmarketer.com, the marketing and media visibility service recently reported record sales growth and renewal rates this year, and has experienced 38 consecutive months of sales growth as of September 2005.
About HRmarketer.com
HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. HRmarketer combines a database of marketing and public relations information with press release distribution, campaign management, business intelligence and advisory services. The company services hundreds of human resource suppliers helping them increase their visibility and generate sales leads.
Media contact:
Elrond Lawrence
Director, Media Relations
831.757.9100
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
Press Contact: Elrond Lawrence
Company Name: Fisher Vista
Email: elawrence[at]fishervista.com
Phone: 8317579100
Website: http://www.HRmarketer.com
More Information: http://www.prweb.com/releases/0/0/prweb302202.htm