The New York Incentive, Rewards and Recognition Expo, set for May 30-31, 2007 at the Sheraton Towers Hotel in Manhattan, will showcase how the nation’s leading brands help organizations achieve their marketing, sales and recognition goals. The event will be produced by Selling Communications Inc. and Motivation Media to fill the void created when the decades-old New York Incentive Show, formerly held at the Jacob Javits Convention Center, closed its doors.
The new show format will focus on how organizations can profit from the marketing power of brand-name products to accomplish their incentive and recognition goals, whether they target customers, channel partners, employees, donors, or anyone who counts in business. Among the anticipated exhibitors are many of the leading brands in merchandise, travel and retail, whose products and gift cards are used in a wide array of programs to help organizations achieve their marketing goals, whether external or internal. Movado, Sony, Marriott and Canon are among the leading exhibitors already committed to the new event.
“As organizations move from mass-marketing to target-marketing in their marketing and branding, they increasingly turn to incentive and recognition programs to break through the clutter and engage people,” said Jim Kilmetis, co-producer of the new show. “This event will give marketers and human resources managers the opportunity to meet up close with the management from a wide variety of brands and learn from experts how brand name rewards and recognition can help make their traditional marketing programs produce better bottom-line results.”
By moving from the Jacob Javits Convention Center to the more intimate environment of a hotel, the show producers hope to create an atmosphere more conducive to idea exchanges and learning on the show floor. Because this is a show about branded products and services, much of the education will take place on the show floor, near the exhibits so people can experience the latest trends first hand. On-floor presentations by experts on various brand categories, from consumer electronics to lifestyles, will address the latest trends in what’s hot with consumers and businesses. Round-table sessions will give marketers and human resources managers opportunities to meet with the management of leading brands in many categories to discuss specific ways these products and services can help them maximize their incentive, consumer promotion, or recognition program results.
The show expects to hold specialized education in incentive and recognition program design produced by leading organizations in the field, presented by experienced practitioners. It will include a special hosted buyer program for key attendees. The show’s format will be designed to give all attendees and exhibitors a first-hand opportunity to experience how these incentive and promotion programs work. The New York Incentive, Rewards and Recognition Show will also profit from its location in midtown Manhattan during a key tourism week to give attendees and exhibitors a special taste of what Manhattan has to offer.
For information, contact Jim Kilmetis at 914-591-7600, ext. 229, or e-mail jkilmetis[at]sellingcommunications.com. The HR industry´s premier online community and resource for Human Resource professionals: HR, human resources, HR community, human resources community, HR best practices, best practices in human resources, online communities for HR, HR articles, HR news, human resources articles, human resources news, HR events, leadership, performance management, staffing and recruitment, benefits, compensation, staffing, recruitment, workforce acquisition, human capital management, HR management, human resources management, HR metrics and measurement, organizational development, executive coaching, HR law, employment law, labor relations, hiring employees, HR outsourcing, human resources outsourcing, training and development
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