No matter who you are, it seems, your place in the generational chain dictates not only how you work, but how disconnected you are from all other groups - older and younger. Though one might say that this is simply the way of the old versus the young, a natural pattern that repeats itself in every aspect of life, in a business setting, this lack of communication can be devastating, inhibit teamwork, hinder profit, and can even affect the livelihood of an organization.
In Motivating the “What’s In It for Me?” Workforce, Marston offers hope to the troubled managers of the world, those wondering what the young people in their front offices are thinking. He offers solace to the retiring CEOs handing off their life’s work to a younger, less experienced generation, and he presents valuable advice to the new working class—tips on how to be both themselves and better employees, all at once.
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