MotivAction begins Process for Strategic Meetings Management Certification

Minneapolis, MN (November 6, 2009) - MotivAction, a recognized leader in the
meetings and events industry, participated in the inaugural Strategic Meetings
Management Certification (SMMC) professional development program.
Meetings and travel professionals attended the sold-out education event at Emory
University in Atlanta, which focused on the theory and practice of Strategic Meetings
Management Programs (SMMP), an approach to managing corporate meeting and event
activities and processes.

The SMMC program consists of two core weeks and elective classes. The curriculum is
designed to drive further development of accepted best practices, lead to creative new
"next-practices," and enhance communication and leadership skills in developing and
implementing global meeting policies, workflows and technologies. Upon completion of
the course, graduates will earn the SMMC designation, indicating a proficiency in
strategic meetings management.

Joseph F. Keller, president & COO of MotivAction, believes that the future of SMMP
will change the face of corporate events and meetings. “Earning the SMMC designation
is a critical path forward for our company. It will allow us to offer more effective options
for corporations interested in saving money and resources on their meetings
management.”

MotivAction is a performance improvement company engaged by organizations looking
to improve results through people. Headquartered in Minneapolis, MotivAction has been
delivering meetings and events, incentives and recognition, and learning services to many
FORTUNE 1000 companies for over 30 years.

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