Human Resources: MICHAEL C. FINA SETS OFF A “SPARK” WITH NEW ON-THE-SPOT RECOGNITION PROGRAM

New York, NY (July 14, 2009) - Michael C. Fina, a leading global provider of employee recognition solutions, has just introduced Spark, a program designed to help companies recognize their employees on the spot. Spark features themed gift cards in denominations of $25, $50, $75, and $100. Recipients can select a gift from a large assortment of brands and a variety of categories by going online and entering the login info on the back of the card. Spark cards are designed to celebrate the moment, with themes that include Happy Birthday, Good Job, Thank You, and Happy Holidays.

“On-the spot-recognition is one of the best ways to connect the reward with the behavior you are trying to achieve, since the celebration is immediately associated with the action,” said Jeffrey Fina, EVP of Business Development, Michael C. Fina. “When the gift is chosen and then enjoyed, that only continues the celebration and further reinforces your company’s values.”

Spark cards are meant to be presented in an informal yet meaningful way to create a memorable occasion—each Spark card directs the recipient to select a gift from a website that carries the same look and feel as the theme of their card. Using Michael C. Fina’s GiftNET® technology, the recipient then selects a gift that will be a lasting reminder of the celebration and the gratitude that was expressed in the presentation.

Spark makes it easy for managers to recognize their people—each Spark card comes with a personal note card, a presentation envelope, one Spark gift choice, and 800 telephone support from an award-winning customer experience team. The cards do not expire, and administrators can view the usage and redemption of every card via Michael C. Fina’s online reporting tools.

For more information about Spark, please visit http://www.sparkreward.com.

ABOUT MICHAEL C. FINA

Michael C. Fina provides innovative solutions to improve the effectiveness of an organization’s employee recognition strategy. Through their proven One Source Total Recognition® approach, Michael C. Fina delivers cohesive celebration strategies that align with the business objectives and core values of an organization.

Headquartered in New York since 1935, Michael C. Fina is a family-owned and operated business whose recognition solutions and expertise are relied upon by many Fortune 500 companies. With both domestic and international capabilities, Michael C. Fina is able to provide consistent, efficient, and appropriate employee recognition programs worldwide. For more information about Michael C. Fina employee recognition programs call (800) 999-3462, email salesinfo[at]mcfina.com or visit www.mcfrecognition.com

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