Make Your Message Sticky

By: dbooher[at]booher.com

Many messages become memorable because of their
simplicity. Consider some of the most popular
advertising campaigns and political slogans in
recent history:

"Where's the beef?"
"Just do it!"
"Show me the money!"
"What happens in Vegas stays in Vegas."
"Country first."
"Yes, we can!"

How important are structure and word choice?
What if we changed these slogans and ads ever so
slightly?

"Where's the beef?" to "Where's the hamburger patty?"
"Just do it!" to "Act now--stop delaying."
"Show me the money!" to "Do your job and get me a
huge contract."
"What happens in Vegas stays in Vegas." to "You'll
have a great time in
Las Vegas--and it will remain confidential!"
"Country first." to "Place primary focus on the
needs and goals of our country,
not on personal ambition."
"Yes, we can!" to "Positively, we can accomplish
what we want to do."

So what's the point? Take the time to make your
message unique, succint, simple. In short, memorable.

Do your emails, reports, and proposals get the action
you want?

Are your lackluster presentation skills stalling your
career?

Our two-day Strategic Writing(TM) workshop leads you
through the thinking process to create clear,
action-oriented messages. You'll write faster and
present the appropriate image to clients, colleagues,
and the public.

--Reduce writing time
--Use strategic organizational formats
--Improve clarity to prevent mistakes
--Write authoritatively
--Eliminate grammatical errors
--Select styles appropriate to a professional image

Our two-day Presentations That Work(R) program focuses
on instruction and practice in organization, delivery
skills, visual design and use, and question-and-answer
periods. You'll receive personalized, confidential
feedback and develop a self-improvement action plan.

--Reduce preparation time
--Increase rapport and persuasiveness
--Organize your ideas for impact
--Design and use visuals effectively
--Develop a dynamic delivery style
--Think on your feet under fire

Upcoming Public Workshops

Strategic Writing(TM):
November 9-10, 2009 Dallas/Fort Worth, TX

Presentations That Work(R):
November 11-12, 2009 Dallas/Fort Worth, TX

Register online at:
http://www.booherdirect.com/public_workshops.php

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