Some ideas are “stick-worthy” while others are not and the traditional advice to make ideas stick, such as knowing your audience, making eye contact, practice, and repetition, tends to have limited effectiveness.
In Made to Stick, authors Chip and Dan Heath argue that people remember ideas that contain a simple, proverb-like message, are unexpected, are concrete in description, credible in nature, evoke emotion, or are presented as stories. These Six Principles of Sticky Ideas, compacted into the acronym SUCCESs, serve as a blueprint for making ideas and messages more effective and memorable.
The authors provide evidence-based research that explores what makes some ideas more memorable than others and offer scores of examples of marketing campaigns from the last few decades supporting their conclusions.
for the 300 word review.
for the 600 word review.
for the entire review.
The HR industry´s premier online community and resource for Human Resource professionals: HR, human resources, HR community, human resources community, HR best practices, best practices in human resources, online communities for HR, HR articles, HR news, human resources articles, human resources news, HR events, leadership, performance management, staffing and recruitment, benefits, compensation, staffing, recruitment, workforce acquisition, human capital management, HR management, human resources management, HR metrics and measurement, organizational development, executive coaching, HR law, employment law, labor relations, hiring employees, HR outsourcing, human resources outsourcing, training and development
hr.com.
human resources management resources for hr professionals. |
HR menus
|
HR events
|
HR Sitemap