Award-winning webinar and podcast being made available as free downloads
SHELTON, CT, December 7, 2007—LifeCare®, Inc., provider of comprehensive specialty care services and a longtime leader in the work/life industry, has won two Gold Awards and received an Honorable Mention in the 2007 international MarCom Awards competition. The Gold Awards were won by the company's blog on work/life issues and its web-based multimedia presentation, "Corporate Lactation Programs: Good for Moms, Babies and Business." The Honorable Mention was given to its audio podcast, "How To Be the Best Dad You Can Be."
LifeCare is making the webcast and podcast available to organizations and individuals for free at www.lifecare.com or by clicking on the following link: http://www.lifecare.com/miscellaneous/awards_1207.html
"We're delighted to have won MarCom awards once again," said LifeCare CEO, Peter G. Burki. "It's certainly nice to receive recognition of this kind but, far more important, it confirms the fact that LifeCare continues to deliver best-in-class content of all kinds to its clients and their employees and members."
LifeCare launched its blog in 2007 to address a wide range of topics including work/life balance, stress management, parenting challenges, child and elder caregiving tips, and health and wellness strategies, to name a few. The blog also gives employees access to tools and resources created specifically to help people better manage their work/life challenges.
The web-based multimedia presentation, "Corporate Lactation Programs: Good for Moms, Babies and Business," was created to help employers design and launch effective onsite lactation support programs. The audio podcast, "How To Be the Best Dad You Can Be," was designed to offer time-starved working fathers creative ideas for improving their relationships with their children and making the most of the time they spend together.
About the Marcom Awards
The MarCom Creative Awards competition is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
MarCom's Gold Award is presented to entries that exceed the high standards of the marketing and communications industry. There were more than 5,000 entries from the United States and several foreign countries in the 2007 competition and only 18 percent won Gold Awards. The competition's entrants included corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and others.
About LifeCare®, Inc.
LifeCare offers cost-saving benefits that help clients reduce their most pervasive absenteeism and productivity drains, including child and elder care, caregiving support, health and wellness issues, and more. For more than two decades, LifeCare has led the work/life industry in the creation of high-quality, results-oriented programs designed to improve our clients' bottom line. LifeCare serves 1,500 client companies with 4.5 million individuals within corporations, health plans, government agencies and unions. For more information, visit www.lifecare.com.
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