Award-winning campaign helps boost program awareness and utilization for clients.
WESTPORT, Conn., January 30, 2007 -- LifeCare®, Inc., provider of comprehensive specialty care services and a longtime leader in the work/life industry, announced today that it won a Gold Award
in the Magellan Awards Competition for its 2006 client communications campaign, a comprehensive set of materials created to help clients promote their various LifeCare programs among employees and members. The award-winning campaign includes brochures, electronic newsletters, posters,
e-cards, payroll inserts and a variety of other creative promotional items.
One of LifeCare's award-winning promotional materials, from a series of monthly posters designed to encourage client employees and members to utilize their LifeCare programs.
The Magellan Awards Competition is held annually by the League of American Communications Professionals (LACP), an organization dedicated to recognizing excellence in professional communications. According to LACP representatives, there were more than 400 entries this year, making the competition "exceptionally tough."
"We're extremely proud to be recognized by the prestigious League of American Communications Professionals for our 2006 promotional campaign," said LifeCare CEO, Peter G. Burki. "Serving clients with the highest level of creativity and effectiveness is an ongoing goal of ours, so this Gold Award is especially gratifying."
LifeCare's award-winning campaign received 93 out of a possible 100 points for message clarity, audience focus, execution and other scoring categories. "We consider the campaign messaging to be superb," said LACP managing director, Christine Kennedy.
LifeCare designed its promotional campaign to keep individuals continually aware of the programs available to them and ensure that they utilize the programs often to resolve their work/life needs (e.g., child and elder care, parenting, healthy aging, education, legal, financial, etc.). LifeCare's promotional materials are designed to appeal to an extremely broad audience -- the employees and members of 1,500 client organizations nationwide -- while at the same time educating the audience about the uses and benefits of specific programs.
About LifeCare®, Inc.
LifeCare provides clients with specialty care services and customized care plans for all aspects of their personal and professional lives, including child care and parenting, elder care and healthy aging, education and personal growth, financial and legal matters, and far beyond. LifeCare serves 1,500 client companies with 4.5 million individuals within corporations, health plans, government agencies and unions. For more information, visit www.lifecare.com.
Media contact: Michael Civiello
LifeCare, Inc.
pr1[at]lifecare.com
203-291-4170
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