By: Ken Shelton
SWINE FLU SEEMS TO HAVE fizzled out, but Mad How disease is still rampant, as managers and leaders are consumed by nagging questions
of how to make ends meet. As many of the contributing authors to this issue suggest, with a strong (and widely shared) why, you can overcome any
how. So, leadership task #1 is to work on why, or create and communicate the why of work to generate meaning, even in such seemingly mundane activities as keeping the bathroom clean and the customers happy.
I have purposefully and proactively prospected strong voices to bring this message home to all managers and leaders; otherwise, given the
challenges we all face, we might weaken, lose confidence, and wimp out. We are admonished here to be fearless, positive, enlightened, helpful,
extreme, and loyal—and thus restore confidence, lead through crises, create abundance, build mojo, generate pride, and serve as
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