Capitola, CA (PRWEB) June 11, 2009 -- As with location and real estate, “content” is critical to the search engine visibility of a company’s Web site. The latest SEO article from HRmarketer.com explains how to create original content and integrate it within ongoing marketing and PR campaigns.
Second in a three-part series, the article is titled “Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads.” It’s now available from HRmarketer.com, the leading provider of marketing and PR software and services in the human resources industry.
The article walks suppliers through the various types of original content, including white papers and reports, webcasts, tip sheets, bylined articles, podcasts, blogging and more. A checklist of common missteps and excuses is included, plus an overview of what topics will most interest readers. It’s all designed to help HR vendors increase their Internet visibility, Web traffic and search engine rankings—which translate to increased sales leads.
“HR buyers rarely navigate the Web by entering a specific Web site URL or Web address—they use search engines,” said Kevin Grossman, president of HRmarketer.com. “As searches continue to grow in popularity, companies must continue to increase their online presence. Creating fresh content for your Web site regularly increases the likelihood of your company showing up on search results and of prospects finding you first.”
The complimentary article is available to download at http://www.hrmarketer.com/home/whitepaper_main2.htm
Other highlights include:
- What to write about
- How content aids online visibility
- Tips for developing quality content
- Success stories
The final article in the series will focus on strategies to maximize online visibility.
About HRmarketer.com
HRmarketer.com is a division of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital industry. Through its marketing and public relations services, the company has worked with nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.