Capitola, Cal. / February 13, 2009 – Fisher Vista, LLC, a marketing and information services firm focusing on the senior care and human resource industries, announced today that Kevin Grossman has been named president of its HRmarketer.com division.
Grossman, who has been with the company for seven years, will assume overall responsibility of HRmarketer.com and the HRmarketer Services Group. Grossman will continue to report to Mark Willaman, president of Fisher Vista, LLC, and founder of HRmarketer. Willaman will remain involved in HRmarketer.com’s strategy and product development, but will devote his attention to building Fisher Vista's presence in the healthcare sector with the company's recent launch of SeniorCareMarketer.com.
“I found Fisher Vista and HRmarketer.com after being part of a recruitment software and services dot-com demise,” said Grossman. “Mark’s insight and brick-and-mortar approach to growing a business was refreshing after the ‘burn-the-cash-the-heck-with-the-business-plan’ heyday of the 1990s. As we enter an unprecedented economic era in the human resource marketplace, I’m grateful to help lead a well-staffed, rapidly growing, debt-free and profitable firm.”
“HRmarketer has successfully matured as a business because of Kevin's unique combination of operations expertise and strategic vision, and we couldn’t be in better hands for the future," said Willaman. "I look forward to supporting Kevin in his efforts to maintain HRmarketer.com's leadership position, while helping drive Fisher Vista's continued expansion through the introduction of new products and possible acquisitions."
Since its debut in 2001, nearly 600 human resource suppliers have used HRmarketer.com to generate publicity, website traffic, sales leads and improved SEO for their company, making HRmarketer.com the most popular on-demand marketing and public relations service specializing in human resources. The HRmarketer Services Group, established in 2006, helped fuel the company’s record growth by providing HR vendors with a one-stop source for marketing services, including search engine optimization (SEO), web site design, media relations, direct email marketing, advertising and direct email list rentals of HR decision makers.
About Fisher Vista, LLC
Fisher Vista, LLC (
http://www.fishervista.com) is a marketing and information services firm focusing on the senior care and human capital industries. The company's flagship product is HRmarketer.com, the No. 1 online marketing and PR service in the human resources industry, and Senior Care Marketer (www.SeniorCareMarketer.com). Both help service providers get noticed and get sales leads through increased publicity, website traffic and improved search engine rankings.
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