JWT Employment Communications Present 'Succeeding in Online Advertising: Managing Your ROI' Webinar

New York, NY (PRWEB) November 3, 2007 -- Shelley Rees, Director of Interactive Strategy and John Duffield, Senior Producer from JWT Employment Communications, one of the world’s largest employment marketing and communications companies, will present "Succeeding in Online Advertising: Managing your ROI" on November 7, 2007 (2pm ET/11am PT). This Webinar, hosted by Yahoo! Hotjobs, a leader in the online recruiting industry, will show recruiters of all sizes how to ensure their online recruitment communications are providing them with the best Return On Investment (ROI).

Shelley and John will discuss best practice strategy and tactics to improve online recruitment attraction and measurement, and show how to implement those in practice with case studies from The Boeing Company and The Metropolitan Police (UK). Yahoo! HotJobs believes that the work JWT Employment Communications has produced for their clients is truly innovating in enhancing the way that online advertising is both used and measured in the recruitment space. This Webinar will help recruiters to understand whether their time, money and effort advertising job opportunities online are providing them with value and whether it is generating the right candidates. It will also show you how to measure the effectiveness of your careers site.

JWT Employment Communications’ Interactive Strategist, Shelley Rees has worked in the advertising industry for 12 years in the areas of direct marketing and emerging online media as well as setting up her own recruitment-focused online agency with two colleagues. The agency expanded and was bought out by JWT Employment Communications in 2004; Shelley has since headed up interactive strategy for many of the agency’s regional and global clients such as PwC, the Metropolitan Police, Merrill Lynch and Microsoft. She moved from London to Chicago in July of this year to continue that role while based in the US.

John Duffield, also an expert in the interactive field, has been working in the interactive industry since 2001. Coming from a design and technical background with a keen eye for the user experience, John has used his skills to lead and manage the production of many online recruitment campaigns, projects and initiatives in Australia, Europe and now the US. Moving from JWT Employment Communications, London to the agency’s Los Angeles office in late 2006, John currently heads up the interactive division of one of their largest accounts: The Boeing Company.

To participate in this educational Webinar, the third in a four-part Yahoo! HotJobs series, register at http://hotjobs.p.delivery.net/m/p/hjb/wbn/registration_1107.asp.

For more information on the participants and the interactive content visit http://rfp.jwtworks.com/OnlineAdvertising_HotJobs_Webinar/

About JWT Employment Communications:

JWT Employment Communications helps advance employee engagement through comprehensive advertising, marketing and employee communications services, measurement tools, consulting resources and strategic approaches to talent acquisition and management. The agency has 24 offices across North America and internationally. It is a subsidiary of JWT, an agency of WPP (NASDAQ: WPPGY) that ranks among the oldest and largest full-service global advertising agencies.

About Yahoo! Hotjobs:

As a leader in the online recruiting industry, Yahoo! HotJobs (http://hotjobs.yahoo.com) has revolutionized the way people manage their careers and the way companies hire talent. Yahoo! HotJobs' tools and advice put job seekers in control of their careers and make it easier and more cost-effective for employers and staffing firms to find qualified candidates. In addition to its popular consumer job board, Yahoo! HotJobs provides employers, recruiters and staffing agencies with progressive recruiting solutions.

Company Name: JWT Employment Communications
Email: Email Us Here: http://www.prweb.com/emailmember.php?prid=566591
Phone: 617-451-6110 x227
Website: http://www.jwtec.com

More Information: http://www.prweb.com//releases/0/0/prweb566591.htm
 


 

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