The Power of a Thriving to Win Mindset

Executive leaders who play offense are more likely to navigate their companies through challenging times and come out ahead as the economy turns around. I call this approach “thriving to win,” rather than “managing to survive.”

Executive leaders who play offense are more likely to navigate their companies through challenging times and come out ahead as the economy turns around. I call this approach “thriving to win,” rather than “managing to survive.”

In a defensive mode, leaders focus on reducing risk, paring costs, downsizing, reorganizing and restructuring — all critical challenges to address. However, if these become the “only” or predominant strategies, other important strategies and programs to sustain healthy, high performance could be sidelined or benched. These investments in developing healthy, high-performing cultures can be quickly damaged if not addressed during challenging financial times. As a result, leaders may find that their companies have stayed afloat but have lost precious ground with their cultures slipping into insecurity, mistrust and protectionist silos.

Leaders who make boldest bets outperform peers, according to global CEO study

Companies that thrive during tough economic times stick with a game plan that is fundamentally sound, but elevate the game by building a critical advantage. This is supported by findings of IBM’s 2008 Global CEO study of more than 1,000 CEOs and leaders of institutions to define the “Enterprise of the Future.”

The study found that leaders who are making the boldest plays are outperforming their peers. They:

The key traits CEOs identified that will be needed for future success include being:


These traits all require a healthy, high-performance culture and a leader with a thriving mindset. Why are these important?


Leaders who want to create strong offenses during turbulent financial times can leverage the principles of thriving to “shadow” the healthy, high-performance culture, which is resilient, innovative and clearly focused on what it takes to win. Once leaders have “battened down the hatches” to weather the financial storm, learning, utilizing and leading through the thriving principles will create the necessary leadership and culture to play effective offense.

About Jim Hart

Jim Hart is President and CEO of Senn Delaney. Founded in 1978, Senn Delaney was the first firm in the world to focus exclusively on transforming cultures. Today it is widely recognized as the leading authority and successful practitioner of culture shaping that enhances the spirit and performance of organizations.
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